Email Marketing Manager - GSC - US

Email Marketing Manager

The Email Marketing Manager will be responsible for supporting execution of the company's digital marketing strategy leveraging various technologies including Salesforce Marketing Cloud. The Email Marketing Manager will focus on generating qualified leads, designing and executing digital marketing campaigns, measuring engagement and sales impact, and optimizing campaign creative / strategy. They will also be responsible for executing a robust digital strategy, understanding how different online marketing channels work together. They should have a deep understanding of customer behavior, the product discovery journey, and how to communicate brand / product value proposition within the customer's context.

Responsibilities :

• Develop and execute email communication strategy to identify proper approach to increase customer acquisition, engagement, retention, and growth.
• Manage all internal and external email campaigns on the Salesforce Marketing Cloud platform, including setup, testing, deployment, and reporting; setup and testing new channels including SMS Text and Ad Studio (platforms in Marketing Cloud).
• Create complex, automated, multi-touch, targeted customer lifecycle digital marketing programs.
• Find email marketing coverage gaps and design programs to address the gap with the goal of increasing leads or improving database quality.
• Establish key metrics, create review cycle, and provide insights on customer intelligence.
• Partner with creative and campaign teams to optimize content.
• Work with other digital marketing teams to develop cross-channel communication strategy.
• Recommend and implement email best practices across the global organization.
• Collaborate and attend meetings with cross-functional teams including Personalization, Salesforce 360, Business Technology, Sysco Labs, Sales, Merchandising to develop tools and solutions to support digital marketing activities.
• Develop marketing automations using Journey Builder or Automation Studio.
• Manage audiences enterprise subscriber lists, segmentation, and data extensions.
• Measure campaign performance, market trends, competitive actions, to optimize marketing message and tactics based on campaign objectives.
• Utilize reports in Marketing Cloud, Salesforce / 360 and Google Analytics to optimize and report out on campaign performance.
• Research and write compelling content for campaigns.
• Review and edit creative for content, and brand voice and tone.
• Provide formal and ad hoc training on digital marketing tools and techniques. Front line support for marketing teams on Marketing Cloud. Other duties as assigned.

Education and / or Experience :

Professional Skills :

Notice : The above statements are intended to describe the general nature of the environment and level of work being performed by this job. This job description in no way states or implies that the duties and responsibilities listed are the only tasks to be performed by the employee in this job. The employee will be required to follow any other instructions and to perform any other job-related duties requested by his or her supervisor. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. This job description supersedes prior job descriptions. When duties and responsibilities change and develop the job description will be reviewed and subject to changes of business necessity. Affirmative Action Statement : Applicants must be currently authorized to work in the United States. We are proud to be an Equal Opportunity and Affirmative Action employer, and consider qualified applicants without regard to race, color, creed, religion, ancestry, national origin, sex, sexual orientation, gender identity, age, disability, veteran status or any other protected factor under federal, state or local law. This opportunity is available through Sysco Corporation, its subsidiaries and affiliates.