Director, Calendar Management & Product Innovation

Job Description

Job Description

Position : Director, Calendar Management & Product Innovation

Location : Los Angeles, CA

Our Blend

The Coffee Bean & Tea Leaf is one of the world’s largest specialty coffee and tea retailers. In 1963 we opened our very first store, and today we have over 1100 cafes in more than 21 countries.

The Coffee Bean & Tea Leaf is on an inspiring journey to become the world’s coffee and tea brand. We are united by our passion for connecting people through the daily rituals of coffee and tea—viewing every cup as an opportunity to impact someone’s day.

Our Brew Crew is a diverse team of hard-working optimists with a passion for learning about our craft, the people we serve, and the world around us. We offer the tools, the environment, and the support for you to make your unique contribution and grow as a person.

Passion is contagious, and we’ve got a serious case of it.  If you are just as passionate as we are, come join our Brew Crew!

Brew Crew Opportunity

The Coffee Bean & Tea Leaf® has an opening for a Director of Calendar Management & Product Innovation based in the Americas Support Center in Los Angeles. This role manages planning and oversees execution of a customer insight-driven 18-month marketing calendar and new product innovation relating to development of the marketing calendar for the company. The annual marketing calendar will include oversight into product portfolio, product marketing, and consumer insights. This individual will also play a key role in building and evolving the brand and enhancing brand equity across all touchpoints. A core focus of this role includes developing and managing high-impact strategic partnerships to extend brand reach, create co-marketing opportunities, and accelerate business growth. This position reports to the VP, Head of Marketing.

Key Responsibilities

• Annual Marketing Plan : Partner with the Head of Marketing to develop a customer insight-driven marketing plan incorporating Global brand directions. This includes developing the promotional calendar to drive sales, traffic and check through key new product initiatives, and system-wide and seasonal promotions (excluding loyalty-specific promotions managed by the Loyalty Marketing Lead) and programs.
• 18-month Product Calendar : In collaboration with Product Development, Supply Chain, Finance, and Ops Services, as well as the Global Marketing Team, build an 18-month “product innovation calendar” that feeds into the 18-month marketing calendar (must be at least 6 to 12 months ahead of the marketing calendar year) for food and beverages designed to drive traffic and increase sales.  Lead the execution, costing, and pricing analysis for all marketing windows in partnership with the cross functional team.
• Retail Coffee & Tea : Develop and lead strategies in retail coffee, tea, and merchandise to increase presence in product mix, improve sales to company-owned stores, and increase brand reach in specialty channels.
• Develop customer insights through competitive benchmarking, consumer research projects, and creating an annual customer learning / market research plan.
• Menu Strategy & Pricing : In partnership with the Sr. Menu / In-Store POP Manager, oversee and execute menu strategy based on product mix, portfolio margin analysis, and key consumer targets. Partner with Finance to set pricing.
• Brand Partnerships : Identify, evaluate, and secure strategic partnerships, sponsorships, and collaboration opportunities. Negotiate partnership agreements and manage partner relationships. Oversee the development and execution of initiatives with partners, including events, campaigns, and content in partnership with the Performance Marketing Manager.
• Agency Management and Creative Asset Development : Development and cross-utilization of creative assets across in-café marketing, website / digital / social channels, CRM engagement, new café openings, local café marketing, and café tests in partnership with Performance Marketing Manager and Sr. Loyalty Marketing Manager.
• Measurement : Partner with Finance and agencies to analyze marketing programs and adjust strategy and tactics to increase effectiveness.

Your Ingredients

Performance & Rewards

At The Coffee Bean & Tea Leaf, we embrace a high-performance culture that rewards and encourages our values of teamwork, ownership, and respect for one another.

This is a hybrid position : Monday-Wednesday in our Downtown Los Angeles office and Thursday and Friday remote.

Our ‘FROTH’ VALUES

We believe in the  fundamental truths  that guide us through our daily lives :

At The Coffee Bean & Tea Leaf, we are a global company committed to representing the neighborhoods we serve. We welcome all to apply to our Brew Crew and we value the impact of diversity on our culture and in our work.

International Coffee & Tea, LLC dba The Coffee Bean & Tea Leaf® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing, and promoting the most qualified employees without regard to their race, sex, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, genetics, or any other status protected by state or federal law. The Coffee Bean &Tea Leaf® expressly prohibits any form of employee harassment or discrimination any such protected status.

The Coffee Bean & Tea Leaf® provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, sex, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. This policy was intended to comply, and The Coffee Bean & Tea Leaf with applicable state and local laws governing non-discrimination in employment in every location in which the Company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation, and training. We a work environment free from discrimination and harassment, and where employees are treated with respect and dignity.

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