Chief Marketing Officer

Chief Marketing Officer

For more than 75 years, Cherry Bekaert has been a trusted business partnerdelivering innovative, forward-thinking solutions that drive growth, solve complex challenges, and improve efficiency. Founded in 1947 in Wilmington, North Carolina, the firm has evolved from a local accounting practice into one of the nation's leading advisory, assurance, and tax firms. Today, Cherry Bekaert's 2,500 professionals across 26 offices serve clients in all 50 states and internationally, spanning nine key industries: Financial Services, Government & Nonprofit, Industrial & Consumer Goods, Public Sector, Private Clients, Private Equity, Professional Services, Real Estate & Hospitality, and Technology & Life Sciences. Cherry Bekaert is proud to have been recognized in 2025 by Accounting Today as a Best Tech Firm for leadership in AI governance and data strategy. The firm was also named the #1 Firm in the Southeast, a Top Five Hedge Fund Auditor, and one of the Top 20 Accounting Firms in the U.S.

Marketing has been and will continue to be critical in driving firm success, and a catalyst for external differentiation and a unifying force for internal culture. In our next Chief Marketing Officer (CMO), we seek a visionary marketing leadersomeone able to elevate prospective and current client understanding of Cherry Bekaert's expanding range of services, while amplifying the firm's presence and influence in a rapidly evolving advisory landscape. That's where you come in. The mandate of the Chief Marketing Officer is to Establish Cherry Bekaert as The Most Trusted Ally of Middle Market Business. In this role, you'll oversee and be champion of the Cherry Bekaert brand and go-to-market, externally and internally. Charged with transforming the function of marketing into a strategic growth engine for the firm - one that is customer-led, insights-driven, elevates awareness, engagement and inbound leads. The Chief Marketing Officer will report to the Chief Growth Officer and be part of the Growth Leadership Team, which includes the Chief Business Development Officer, Firmwide Industry Leader, Regional Market Leaders and Acquisition Growth Leader. You'll be actively engaged with the firm's Service Line Leaders (Tax, Assurance, Advisory), Industry Leaders, and Local Market Leaders. You'll also frequently be asked to present on matters pertaining to the Cherry Bekaert brand and marketing to the organization at-large and the Senior Leadership Team. Cherry Bekaert embraces fully remote work, and the Chief Marketing Officer can work from anywhere in the United States.

Role Oversight and Responsibilities

The Chief Marketing Officer will inherit a Marketing Function of ~70+ FTEs, and be responsible for:

• Marketing: Brand Strategy & Marketing Planning, Customer Insight, Content & Creative (Thought Leadership, Cases and Creative Studio, Annual Editorial Calendar), Public Relations (Social Strategy & Execution, External and Internal Communications), Go-to-Market Campaigns, Sales Enablement, Strategy for Sponsorship & Events (event execution sits outside of marketing), Marketing KPIs and ROI Dashboards
• Technology & Tools: Martech, Website, SEO+, CRM/Programmatic ERP (Sales & Marketing) & Inside Sales

Year One Deliverables

1. Transform Marketing Into a Growth Engine for the Firm, While Driving Operational Excellence.
2. Codify and Integrate Firm Growth Goals into a Singular Growth Plan Marketing Can Amplify.
3. Create a Firmwide Annual Go-to-Market Plan & Communications Calendar. Integrating Service Line, Industry and Local Market growth objectives, thought leadership, events, etc.
4. Elevate Brand and Generate Demand.
• Create a Compelling Content Strategy Resulting in Distinctive Middle-Market Thought Leadership. For the firm, at the Service Line and Industry Level, as well as Locally. Via Paid (events), Owned (website), Earned (PR) and Shared (Digitally).
• Develop a Recommendation on how to Better Leverage PR on behalf of the firm.
• Conduct an Audit of Current Marketing Budget to ensure greater dollar allocation on high impact activities.
• Develop Guidelines on how to Best Utilize & Measure ROI for Sponsorships and Events.
5. Differentiate Sales Enablement.
6. Elevate Team and Tools. Transform the function of marketing into a proactive and strategic asset for the firm. Audit and recommend the digital GTM tools required to drive an integrated path to purchase from awareness to engagement thru to conversion.
7. Measure Real-Time Impact. Establish an always-on marketing dashboard tracking KPIs and ROI.

Experience and Qualifications

Cherry Bekaert is seeking

• A Marketing Leader Fluent in Both Brand and Demand B2B Marketing. You are an experienced full-funnel B2B marketer able to flex across awareness, consideration, engagement and demand. Have several excellent "B2B Brand" campaigns in your portfolio. Fluent in performance marketing, conversant+ in ABM.
• Proven Team Builder and Galvanizing Leader. You have overseen 30+ FTEs and built and/or renovated a performance-focused marketing function within past five years. An executive who brings others along on the journey able to both educate and inspire.
• Who has Overseen Marketing for an Innovative and Rapidly Growing Business. Flexible, adaptive, entrepreneurial. PE-Backed and/or Acquisition Integration experience required. Knowledge of public accounting or professional services strongly desired.
• With a Track Record of Driving Both Transformation and Operational Excellence. A strategic thinker able to oversee flawless execution.
• Excited about Cherry Bekaert for all the Right Reasons. Will honor our DNA, embrace constant change and take us to the next frontier.

What You Can Expect From Us

Our shared values that foster inclusion and belonging including uncompromising integrity, collaboration, trust, and mutual respect. The opportunity to innovate and do work that motivates and engages you. A collaborative environment focused on enabling you to further your career growth and continuous professional development. Competitive compensation and a total rewards package that focuses on all aspects of your wellbeing. Flexibility to do impactful work and the time to enjoy your life outside of work. Opportunities to connect and learn from professionals from different backgrounds and with different cultures.

Benefits Information: Cherry Bekaert cares about our people. We offer competitive compensation packages based on performance that recognize the value our people bring to our clients and our Firm. The salary range for this position is included below. Individual salaries within this range are determined by a variety of factors including but not limited to the role, function and associated responsibilities, a candidate's work experience, education, knowledge, skills, and geographic location. In addition, we offer a comprehensive, high-quality benefits program which includes annual bonus, medical, dental, and vision care; disability and life insurance; generous Paid Time Off; retirement plans; Paid Care Leave; and other programs that are dedicated to enhancing your personal and work life and providing you and your family with a measure of financial protection. Pay Range: $234,000 - $429,000.