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Communications Director

Communications Director

Government JobsRochester, NY, US
3 days ago
Job type
  • Full-time
Job description

Communications Director

This position serves as a key advisor to the City in the planning, development, implementation, and control of communications, marketing, and public relations.

Major Duties

  • Develop and implement strategic Communications Plan and related policies that will include external public relations and media coverage and internal messaging and strategic communications
  • Develop and recommend new communications methods and enhancements to achieve City goals, including fostering the organization's core values and marketing City services to citizens, community groups, and other external organizations
  • Provides leadership for cross-departmental communications projects and programs
  • Leads external communication efforts, including ensuring consistency in presenting City information to the public in a timely and effective manner
  • Provides leadership and management on media relations; anticipates media responses and prepares spokespersons accordingly
  • Establish effective relationships with other departments as well as with community associations, the business community, civic organizations, regional partners, media, and various interested groups and individuals
  • Responds to media inquiries
  • Writes and distributes news releases
  • Produces monthly newsletter
  • Plans, leads, organizes, and controls print, web, and TV media to enhance the City's image and communicate City issues, actions, and services
  • Coordinates and implements Citizens' Leadership Academy; develops curriculum; secures speakers; coordinates participant registration and manages classes
  • Prepares informational materials and other publications for the City
  • Manages City Cable Television Station and contractors
  • Manages Franchise Agreements and interlocal agreements for the City's Cable channel
  • Performs related duties as assigned

Minimum Qualifications

A Bachelor's degree in journalism, communications, marketing, business administration, or a related field; Master's degree preferred; a minimum of five (5) years of progressively responsible experience in marketing, public relations, public information, or related field that involves copious amounts of public contact / exposure; equivalent combination of education and experience will be considered.

Knowledge Required by the Position

  • Knowledge of principles and practices of managing and conducting information and marketing programs
  • Knowledge of principles and practices of coordinating a public information program
  • Knowledge of principles of organization, administration, budget, and personnel administration
  • Knowledge of communications theory
  • Knowledge of media sources and resources
  • Knowledge of planning and preparing media releases and news conferences
  • Knowledge of computer systems and software utilized in a business environment
  • Ability to plan and coordinate effective marketing strategies, exercise information management, and facilitate and highlight public relations programs
  • Ability to communicate clearly and concisely orally and in writing
  • Ability to establish and maintain effective relationships with those contacted pursuant to media work
  • Ability to exercise good judgement in the release of information
  • Ability to write creatively, organize news materials and to determine a story slants; the preferred applicant can place emphasis upon, gather, and verify news information through interviews, observations, and research
  • Ability to work independently and follow through on assignment with minimal direction
  • Ability to operate and utilize contemporary computer systems, navigate software, and the internet in the performance of job duties

    • Supervisory Controls : Duties are performed under the general supervision of the Assistant City Manager.

    Guidelines : Guidelines for this position include ordinances, departmental policies, and procedures relevant to state and federal laws.

    Complexity : The position consists of professional administrative, and high-performance communications related tasks.

    Scope and Effect : The purpose of this position is to provide timely, accurate, and complete information about operations and programs on behalf of the City.

    Personal Contacts : Contacts are typically with co-workers, subordinates, members of public, media, and other city employees.

    Purpose of Contacts : Contacts are typically to exchange information, resolve problems, and provide services.

    Physical Demands : The work is typically performed inside of an office with the employee sitting at a desk with intermittent standing or walking. The employee occasionally lifts to 20 pounds.

    Work Environment : The work is performed in an office setting and may also be performed in various locations, indoors, and outdoors.

    Supervisory and Management Responsibility : This position supervises the Communications Coordinator, Videographer, and Graphic Designer positions.

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