Sr Digital Marketing Specialist (Remote)

Job Title : Sr Digital Marketing Specialist

Molina Healthcare is in search of an experienced Sr Digital Marketing Specialist. The Sr. Specialist, Digital Marketing will be responsible for analyzing and recommending improvements for digital marketing strategies, executing and managing email campaigns to drive customer acquisition and engagement, and implementing digital campaigns effectively to meet company goals. The ideal candidate will have experience mapping lead journeys, setting up digital campaigns to drive leads through the sales funnel. The ideal candidate should be results-driven with exceptional attention to detail and knowledge of digital marketing metrics and ROI analysis.

Highly qualified candidates will have the following experience :

• Digital Tag Manager Programs
• Salesforce Marketing Cloud
• Google or Adobe analytics (or similar)
• Google AdWords, Tag Manager systems, (Adobe or Google) CMS (content management system)
• Google Ads SEO, SEM, CRM

Job Duties :

Discretion / Latitude :

Reports to Manager, Digital Marketing. Works under moderate supervision. Relies on experience and judgement to perform tasks and engage leadership as needed to meet assigned goals. Frequent contact with others inside and outside of the company.

Education : Bachelor's degree, or equivalent experience in related field

Licensure Preferred : Certifications in relevant marketing systems, processes and / or tools

Knowledge / Skills / Abilities :

Preferred :

Physical Demands :

Working environment is generally favorable and lighting and temperature are adequate. Work is generally performed in an office environment in which there is only minimal exposure to unpleasant and / or hazardous working conditions. Must have the ability to sit for long periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.

To all current Molina employees : If you are interested in applying for this position, please apply through the intranet job listing. Molina Healthcare offers a competitive benefits and compensation package. Molina Healthcare is an Equal Opportunity Employer (EOE) M / F / D / V. Pay Range : $77,969 - $141,371 / ANNUAL