Head of Product Marketing

About Vapi

Vapi is the most configurable platform for building voice agents. Our platform equips companies with everything they needtelephony, real?time streaming, deterministic fallbacks, HIPAA / SOC2 compliance, and an AI testing suiteto launch production?grade voice agents fast. In just 18 months, more than 300,000 developers have signed up, with over 1,500 new developers joining every day. Our mission is to make voice humanitys default interface again by capturing nuance, emotion, and context that text alone misses. Try it now !

About the Role

Were hiring a Head of Product Marketing to lead Vapis enterprise repositioning and build a best-in-class PMM function from the ground up. This role is critical to expanding beyond our massive developer adoption and translating that momentum into enterprise revenue.

You will own positioning, messaging, narrative, go-to-market readiness, and conversion improvement across the funnel. Youll build the first version of a launch engine, partner deeply with Product and Sales, and ultimately expand and lead the Product Marketing team.

This role reports directly into Marketing leadership and operates with high visibility across the executive team.

What Youll Do

Positioning & Narrative

Develop enterprise-grade product positioning, messaging, and narrative frameworks

Define Vapis ICP, personas, and value propositions for both developers and enterprise buyers

Conduct rigorous messaging testing directly with developers to validate narrative fit

Lead a company-wide rollout of updated positioning across all touchpoints

Go-to-Market Strategy & Launch Excellence

Build Vapis launch muscle : playbooks, processes, timelines, and cross-functional orchestration

Lead end-to-end product and feature launches tied to revenue impact

Partner with Developer Relations and Product to translate technical capabilities into compelling customer value

Sales Enablement & Funnel Conversion

Improve conversion rates across the sales funneldeveloper signups ? enterprise evaluations ? closed-won

Create high-quality pitch materials, competitive positioning, objection-handling guides, and solution briefs

Increase pitch win rates through improved storytelling, differentiation, and buyer insights

Market Intelligence & Insights

Own competitive research, market trends, and customer insights

Identify opportunities to strengthen differentiation and inform product strategy

Provide clear and data-driven inputs to Product and Leadership

Team Leadership & Function Building

Build foundational PMM processes, frameworks, and cadences

Hire and develop the Product Marketing team over time

Create a culture of high-velocity testing and continuous iteration

Who You Are

7+ years in Product Marketing, with experience at leading developer-first or enterprise SaaS companies

Background at world-class organizations such as Twilio, Cloudflare, Stripe, or similar

Proven ability to reposition a product and build enterprise-focused messaging

Strong experience converting PLG / developer-led adoption into enterprise revenue

Exceptional storyteller who can distill complex technical concepts into simple narratives

Highly cross-functional, with a track record of partnership across Product, Sales, and Engineering

High-agency, scrappy operator who thrives in fast-paced, ambiguous environments

Deep interest in AI agents, LLMs, voice technology, and infrastructure platforms

Nice to Have :

Experience managing or building a PMM team

Experience marketing AI, voice / speech technology, or developer tools

Ability to create technical demos, scripts, or content when needed

Why Vapi

Define the future of humanAI interaction : help pioneer a new era of voice-based AI products that are transforming how people and businesses communicate

Own meaningful work at a breakout startup : join early, take real ownership, and have a direct hand in building a category-defining company from the ground up

Surround yourself with exceptional people : work alongside a world-class team of engineers, operators, and builders backed by top-tier investors who believe in our mission

Accelerate your career in a high-growth environment : grow fast, take on big challenges, and unlock opportunities as we scale one of the most exciting platforms in AI

What We Offer

Competitive compensation : includes a strong base salary and meaningful equity ownership

Comprehensive health coverage : medical, dental, and vision plans

Flexible time off : take-what-you-need vacation policy with an emphasis on rest and balance

Daily meals : catered lunches and dinners provided for in-office days

Lifestyle & wellness stipends : monthly allowances to support rent, transportation, food, fitness, and mental well-being

Professional development : annual learning stipends for courses, conferences, and upskilling

Team connection : regular offsites, team events, and opportunities to build in-person relationships