Digital Marketing Manager – Web Conversion & Website Product Owner

ABOUT 10X HEALTH SYSTEM 10X Health System is a pioneering company at the forefront of the health and wellness industry, dedicated to revolutionizing the way individuals approach their personal health and well-being.

With a philosophy rooted in the principle that optimal health is the foundation for a life lived to the fullest, 10X Health provides cutting-edge solutions and personalized health plans designed to empower individuals to achieve and maintain peak physical and mental performance.

The company's comprehensive approach to health combines the latest advances in medical science, nutrition, fitness, and technology to offer a suite of services that include state-of-the-art diagnostic testing, individualized treatment protocols, and ongoing support from a team of world-class health professionals. 10X Health's commitment to innovation and results has established it as a leader in the health optimization space, catering to those who strive to push the boundaries of what is possible in their health journey.

POSITION SUMMARY We are seeking an exceptional Digital Marketing Manager – Web Conversion & Website Product Owner to own our website as a strategic digital product and drive measurable conversion optimization across all digital touchpoints.

This role combines strategic product thinking with hands-on conversion optimization expertise to maximize revenue from our $120M+ business.

OBJECTIVES Develop and execute website product strategy aligned with business objectives.

Own end-to-end user experience from awareness to conversion and retention.

Create and manage website feature roadmap based on user research and business priorities.

Establish and track key website performance metrics (conversion rates, user engagement, revenue attribution).

Present website performance and recommendations to executive leadership.

Design and execute comprehensive A / B and multivariate testing programs.

Analyze and optimize conversion funnels across all customer touchpoints.

Create, test, and optimize landing pages for paid campaigns and organic traffic.

Continuously improve checkout flow and reduce cart abandonment.

Ensure optimal mobile experience and conversion rates.

Own Google Analytics, heatmap tools, and conversion tracking implementation.

Create comprehensive dashboards and reports for stakeholders.

Conduct user research, surveys, and usability testing to inform optimization strategies.

Monitor competitor websites and industry best practices.

Calculate and report ROI of optimization initiatives.

Partner with paid acquisition, email, and content teams on conversion optimization.

Collaborate with product team on features that impact website conversion.

Work with engineering on technical implementation of optimizations.

Ensure website accurately represents genetic testing and health optimization benefits.

COMPETENCIES Product Thinking :

• Ability to treat the website as a product with clear user needs.

Data-Driven Decision Making :

User Experience Focus :

Project Management :

Communication :