Editorial Director, Overheard

Job Description

We are seeking a culturally fluent, creatively sharp, and taste driven Editorial Director to lead the full creative and content strategy for Overheard, one of Doing Things’ most iconic and socially native brands. In this role, you will shape the voice, tone, and execution of all Overheard content — across static, video, branded programs, and emerging formats — ensuring the franchise remains culturally relevant, high-performing, premium, and unmistakably “Overheard.”

This role requires a visionary editorial leader who deeply understands internet culture, humor, social content formats, and the nuances of short-form storytelling. As Editorial Director, you will manage the Editorial team, partner closely with Creative, Production, and Brand Partnerships, and drive the creative decisions that define Overheard’s presence across platforms.

You will be responsible for developing content strategies, setting the editorial agenda, guiding content creation, and maintaining the brand’s voice at scale. You are a leader, a tastemaker, a storyteller, and a creative problem solver who can translate cultural moments into highly engaging Overheard content.

This role reports into the VP of Overheard. We are prioritizing candidates in the New York City area (hybrid), but may also be based in the Los Angeles Area (remote).

Editorial Leadership & Content Strategy

• Set and execute the overarching content strategy for Overheard across platforms
• Define and maintain Overheard’s voice, tone, and editorial POV across static posts, video formats, and branded content
• Identify high-impact topics, formats, and cultural hooks that Overheard should cover and determine how they come to life
• Shape a long-term editorial roadmap that aligns with brand objectives and audience growth goals

• Lead, mentor, and manage the Editorial team, ensuring output is high-quality, fast-moving, and strategically aligned
• Provide direction on static post ideation, caption writing, narrative framing, and video concept creation
• Guide video development alongside production leads — shaping idea generation, scripting, and execution
• Support team development with clarity on roles, expectations, feedback loops, and growth paths

• Serve as an expert in short-form and social-first video storytelling across TikTok, Instagram, and YouTube.
• Develop video concepts in collaboration with Production and Creative
• Identify new visual trends, editing styles, and narrative formats to evolve Overheard’s creative identity
• Ensure content remains platform-native and optimized for performance

• Maintain a strong pulse on cultural moments, viral conversations, lifestyle trends, humor, and emerging internet behaviors
• Quickly identify opportunities for real-time content that aligns with Overheard’s voice
• Filter cultural signals into editorial decisions and creative direction

• Build and oversee the full editorial content calendar across all Overheard properties
• Ensure programming covers all brand priorities, aligns with tentpole moments, and drives audience engagement
• Work cross-functionally to coordinate branded content slots and campaign needs

• Review and approve all editorial output (static and video) for voice, accuracy, and creative quality
• Ensure consistency and cohesion across multiple Overheard pages and formats
• Maintain creative excellence while evolving the brand as platforms and audience taste shift

• Serve as the editorial counterpart to Brand Partnerships on Overheard campaigns
• Alongside the Associate Creative Director, guide the development of branded content concepts that feel authentic to Overheard
• Ensure branded deliverables meet both client expectations and Overheard’s creative standards

• Partner with the Data team to review content performance, identify learnings, and adjust strategy
• Use insights to inform content decisions, test new formats, and optimize editorial output
• Present editorial insights and recommendations to leadership as needed

Qualifications

• 6–10+ years of editorial, content, or social media leadership experience (publisher, digital media, entertainment, or social-first brand preferred)
• Deep understanding of short-form video, social content formats, and the evolving social ecosystem
• Strong editorial judgment and ability to shape storylines, memes, and video concepts for high engagement
• Demonstrated experience managing a fast-paced creative or editorial team
• Exceptional writing, editing, and storytelling skills with mastery of tone and brand voice
• Highly attuned to culture, humor, lifestyle trends, and internet-native storytelling
• Strong collaboration skills across Production, Creative, Sales, and Data
• Ability to balance speed with quality, and creative innovation with brand consistency
• Organized, decisive, proactive, and able to manage multiple priorities simultaneously
• A deep love for the Overheard brand, the Doing Things editorial universe, and the broader cultural landscape

Who We Are

At Doing Things, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our brands and our community.

Doing Things (DT) is responsible for the funniest, most shareable and culturally relevant memes and video content on the Internet. The company is making ordinary life relatable, humorous and entertaining through a portfolio that includes some of the most popular brands built on social, including ShitHeadSteve, TrashCanPaul, MiddleClassFancy, AnimalsDoingThings, Recess Therapy, and BobDoesSports, among others. Through its IP, DT fuels consumer products, branded content, video licensing, publishing and original entertainment across digital and linear TV.

Today, DT touts more than 35+ unique brands and delivers more than 100 pieces of original and curated content daily to an audience of more than 85 million followers across Instagram, Facebook, TikTok, YouTube and Snapchat.

DT works with global brands, publishing and media partners, including Amazon, Anheuser-Busch, Diageo, The Fox Corporation, Inspire Brands, NBCUniversal, Paramount Global, The Walt Disney Company, and Yum! Brands, and Mattress Firm, among others, who are looking to engage audiences with content at the pulse of cultural relevance.

What We Offer

At Doing Things, you make an immediate impact. Doing Things is a start-up made up of smart, talented and driven people looking for other potential team members with the same attitude of innovation and excellence. We offer incredible opportunities to learn and work on projects that are at the forefront of the internet media landscape and are transforming digital advertising. We offer competitive compensation that includes health care, dental, vision, 401K, cutting edge work, and the opportunity to join a rapidly growing startup with a proven product.

The base salary for this position at the time of posting will range from $130,000 to $150,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility, and qualifications.

EOE

At Doing Things, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our brands and our community. Doing Things is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Disclaimer

Doing Things does not interview candidates via email and job offers are only extended after a thorough interview process involving phone and/or video interviews. If you receive a suspicious email regarding a position with Doing Things and/or a job offer, please do not respond. Forward that email to jobs@doingthings.com.

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