Field Marketing Coordinator

Job Description

PHUSION PROJECTS : Established in 2005, Phusion Projects is a global alcoholic beverage company with presence in over 40 countries, employing 250+ worldwide. Phusion Projects houses a portfolio of brands, including but not limited to, Four Loko, Four Loko PREGAME, Mamitas, Pirate Water, Basic Vodka, Basico Tequila, and Earthquake.

CULTURE : Innovation and disruption are in the DNA at Phusion. We understand drinkers as category agnostic and we pursue flavor, brand, and functional benefits above all else. We’re always looking to push boundaries within our current product portfolio and partnerships, and that mindset flows through our company culture.

SUMMARY : The Field Marketing Coordinator will support the Marketing Team and serve as the marketing team’s liaison to the US sales team, overseeing the day-to-day marketing operations around Four Loko, Pirate Water, and Mamitas. They will work with the US sales team to develop & implement on-brand, growth-oriented sales & marketing programs, identify & execute additional brand building opportunities, and support the company’s broader mission & goals.

DUTIES AND RESPONSIBILITIES :

• Work with Marketing and Sales teams to drive Phusion brand positioning and awareness in home market (Raleigh) & other key markets.
• Establish relationships with distributor representatives in priority markets, and effectively work with key accounts through distributor cooperation.
• Develop on-brand, innovative, compelling marketing programs that target sales goals, support retailers and engage consumers.
• Collaborate with brand marketing to develop marketing collateral (POS, creative, etc.) & to tie-in digital execution.
• Work in market to evaluate the effectiveness of our plans and to identify opportunities that enable us to be first choice for our customers and consumers.
• Market Awareness - Remain current on seltzer, FMB, Beer and other CPG and general cultural & consumer trends; incorporate key learnings into market programming.
• Brand Sponsored Events - Work with marketing team and agencies to develop and execute on-brand activations around festival sponsorships and activations.
• Establish KPIs and program goals for the Phusion portfolio.

QUALIFICATIONS :

COMPETENCIES :

PHYSICAL DEMANDS AND WORK ENVIORNMENT :

COMPENSATION :

The base pay range for this role is $50,000 - $60,000 per year.

The range listed is dependent on job-related, non-discriminatory factors such as experience, education, and skills. This position is also eligible for bonus awards.

You may be eligible for the following competitive benefits : medical, dental, vision, life, accident & disability, parental leave, employee assistance program, commuter & transit, paid holidays, paid time off, and 401(k).

Phusion Projects is an equal opportunity employer. Phusion recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status, as required by applicable law.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.