Director of Analytics, The Sims

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

The Data & Insights (D&I) team harnesses the power of data to deliver transformative insights and solutions to EA game teams and players. D&I teams are involved in every aspect of data, driving strategy and governance; building powerful data and AI applications; and developing personalization, experimentation, and analytics tools, and more. When you join D&I, you're joining a team of passionate experts working to enable more profound understanding, better ways of working, and more meaningful experiences for our players.

Location : Redwood Shores (Onsite)

The Role

As the Director of Analytics for The Sims Franchise, you will lead analytics strategy and execution across a globally recognized and evolving product portfolio. You will manage a team of data analysts, managers, engineers and architects. You will work with partners in product management, game development, finance, and marketing to inform decisions that shape the player experience and drive business performance. This role is based in Redwood Shores, CA, with a hybrid work model (3 days per week in office). You will report to the Senior Director of Analytics and be a key member of the franchise leadership team.

What You’ll Do

• Lead the Franchise-wide analytics vision and roadmap to support player experience, product development, and business goals
• Manage, mentor, and grow a team of analysts and team leads, creating a supportive, accountable, and proactive team culture
• Build strong partnerships with senior leaders across Product, Game Development, Finance, and Marketing
• Guide the team in using SQL, experimentation, player telemetry, and statistical modeling to answer uncover opportunities and inform critical live service decisions.
• Help define KPIs, measurement frameworks, and long-term analytics goals for the franchise
• Conceive of and lead machine learning initiatives that personalize the player experience, such as dynamic content recommendation, and integrate these solutions into A / B testing strategies
• Identify and support practical use cases for applying AI tools to analytics workflows and automation tools to increase team productivity and insight generation

What You’ll Bring

Compensation And Benefits

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES :

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical / dental / vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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