Brand Manager, Pediatric Nutrition Media Columbus, OH

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare with leading businesses and products in diagnostics medical devices nutritionals and branded generic medicines. Our 114000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION :

BRAND MANAGER PEDIATRIC MEDIA

Working at Abbott

At Abbott you can do work that matters grow and learn care for yourself and your family be your true self and live a full life. Youll also have access to :

Career development with an international company where you can grow the career you dream of.

Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.

An excellent retirement savings plan with a high employer contribution.

Tuition reimbursement the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelors degree.

A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.

A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity working mothers female executives and scientists.

The Opportunity

Our location in Columbus Ohio currently has an opportunity for a Brand Manager Pediatric Media in our Nutrition Division . This person will lead and direct National and Retail Media for Pediatric Marketing. Our nutrition business develops science-based nutrition products for people of all ages from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands including Similac PediaSure Pedialyte Ensure and Glucerna to help them get the nutrients they need to live their healthiest lives

The Brand Manager will be responsible for upfront strategic planning with the Media agencies toeffectively translate business objectives into consumer-focused solutions that demonstrate meaningful and tangible results. This includes development implementation and management of comprehensive digital media strategies inclusive of paid search paid social OTT OLV digital display endemic partnerships retail and audience targeting refinement. The individual in this position will work across several marketing and cross-functional teams including marketing sales shopper public affairs and finance to turn business strategies into executable media strategies across all products and segments. The person in this position is expected to optimize plans build organizational knowledge and drive results through regular reviews of analytics and established KPIs. Candidates must be self-starters demonstrating a strong work ethic exceptional strategic and analytical skills and ability to convert insights into actionable recommendations.

What Youll Work On

Primary Contact for Pediatric Media working with partner agencies to create overarching media strategies based on overarching business and marketing goals / objectives

Plan media based on outlined strategy including business / marketing objectives content strategy channel strategy and identified target audiences

Build and present digital media recommendation channels tactics and budgets that include impact to CRM and HCP Strategies and deliver optimization recommendations across digital buys

Provide strategic consultation to drive the development of digital paid media creative

Collect analyze and derive meaningful insights key takeaways and optimizations for performance data with or without the assistance of an analyst

Manage budget monthly with direct input to forecast models and financial decisions

Communicate with teammates and collaborate to make informed decisions based on data; find opportunities for engagement and response

Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely

Audit and evaluate competitors media efforts on a regular basis

Maintain strong time management organization and prioritization skills to complete multiple tasks and deliverables in a timely manner

Manages the progress of projects coordinating activities among stakeholders and tracking completion of tasks to full execution of each project.

Supervise direct and / or manage the work of others whether direct staff consultants and / or agency partners.

Maintains positive and cooperative communications and collaboration with all levels of employees customers contractors and vendors.

Qualifications

BS / BA in Marketing Finance Communications Management or Project Management

Minimum of 5 years in media / digital marketing for CPG or Healthcare brands

Experience planning and launching media strategy and platforms as well as working with related agencies

Managing relationships with internal / external business partners.

Understanding of media / digital / social / search platform best practice and experience / technology trends

Strong analytics and KPI tracking capabilities

Excellent writing editorial and communication skills

Ability to manage multiple projects and timelines in a fast-paced environment

A quick study with a desire to become a subject matter expert on many topics

Self-starter with a great work ethic ability to work independently and as part of a team

Flexible can-do attitude : Able to take on a variety of tasks and maintain a positive attitude

Conscientious responsible professional

Ability to develop strong trusting and collaborative relationships

High-energy self-directed

Preferred Qualifications :

MBA

Learn more about our health and wellness benefits which provide the security to help you and your family live full lives : your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer committed to employee diversity.

Connect with us at on LinkedIn at and on Facebook at

The base pay for this position is

$97300.00 $194700.00

In specific locations the pay range may vary from the range posted.

JOB FAMILY : Product Management

DIVISION :

ANPD Nutrition Products

LOCATION : United States >

Columbus : RP02

ADDITIONAL LOCATIONS :

WORK SHIFT :

Standard

TRAVEL : Yes 5 % of the Time

MEDICAL SURVEILLANCE :

No

SIGNIFICANT WORK ACTIVITIES :

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities / Women / Individuals with Disabilities / Protected Veterans.

EEO is the Law link - English :

EEO is the Law link - Espanol : Experience :

Manager

Key Skills

Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 97300 - 194700