Product Marketing Manager - Alfred Music

Company Information

Join Alfred Music and Help Inspire the Next Generation of Musicians.

At Alfred Music, we believe that music is for everyone. As the world’s leading educational music publisher, we’ve been helping musicians learn, grow, and express themselves for over 100 years. Our extensive catalog of high-quality sheet music, method books, and instructional resources serves educators, students, and performers across all levels and genres—from the first piano lesson to professional concert halls.

We are dedicated to supporting music education and making it accessible to all. Our products are used in classrooms, studios, and homes around the world, empowering teachers and inspiring students to develop their musical voices. Whether it's our popular method series like Alfred’s Basic Piano Library or innovative performance pieces, our goal is to nurture a lifelong love of music in every learner.

If you're passionate about music education and want to make a meaningful impact on the lives of teachers and students around the world, Alfred Music offers the opportunity to combine purpose with creativity. Come help us write the next chapter in music learning.

General Summary

As Product Marketing Manager, you are part of a cross-functional team responsible for strategic marketing initiatives for the company. This comprehensive role’s primary focus is to communicate the product’s value to the target market and includes daily interaction and collaboration with various teams across the organization.

In close collaboration with the Manager, Go-To-Market, and other members of the Growth Marketing team, the Product Marketing Manager creates and delivers impactful strategic marketing campaigns for key company initiatives, and product launches to increase the value, visibility, and performance of our products in the market. Through cross-functional collaboration, in-depth product knowledge of the products and customers, the Product Marketing Manager develops and executes strategies to maximize exposure and adoption of products within the target market.

You are a continuous learner with a hunger for knowledge. You approach challenges as opportunities to improve. You value team members’ input from all levels and you actively seek ways to support your colleagues.

You will work directly with the Growth Marketing Team, amongst others. This position reports directly to the Manager, Go-To-Market.

Core Functions :

• Use creativity and copywriting expertise to develop compelling campaign content and messaging for all stages of the marketing and sales funnel.
• Lead and manage creation of product content, including assets for marketing websites and digital advertising.
• Review and direct designs for marketing collateral related to relevant campaigns.
• Support the Sales, and Customer Success teams with specific pieces of content as necessary.
• Develops product positioning and messaging that differentiates our products in the global market.
• Translate complex technical processes into simple and consistent marketing concepts for diverse audiences, turning technical information into clear, easy to consume, high impact content.
• Strategically contribute to the development of go-to-market strategy and planning, including positioning, communication of value proposition, and new feature launch strategy.
• Collaborate with Product, Production, and Editorial to launch bring new products and features to market, and leverage existing products to grow customer base
• Understand the competitive landscape – be an expert on our competition and how they are positioned. Participating in customer research and interviews, as well as attending trade shows and clinics, may be required.
• In conjunction with appropriate Product and Marketing Leads, plan the launch of new campaigns and releases and manage the cross-functional implementation of the plan.
• Analyze and utilize data to help inform campaign decisions and improve acquisition, engagement, retention, and conversion.
• Perform other duties as assigned.

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements

Required Qualifications :

Desired Qualifications :

Degrees are not required, and we value all forms of continued education including traditional four-year degrees, post-graduate degrees, associate degrees, bootcamps, online training, professional certifications, self-teaching, and more.

Don’t meet every single requirement? Don’t worry. We still want to hear from you and encourage you to apply.

Benefits

Benefits

Compensation :

We are committed to fair and equitable compensation practices. The annual salary range for this role in Colorado is $58,477 - $97,461. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location.

This role is eligible for variable compensation including bonus.

Benefits and Perks : Health

Disability and Life

Additional

If you require a reasonable accommodation to review our website or to apply online, please fill out our Candidate Accommodations Request Form.

Peaksware adheres to the FLSA Exemption Threshold for minimum wage in all states.

Work Environment :

This job operates in a professional office environment that is well-lighted, heated, and / or air-conditioned with adequate ventilation and a noise level that is usually moderate. This role routinely uses standard office equipment such as computers, phones, photocopiers and filing cabinets.

All employees must comply with all safety policies, practices and procedures.  Report all unsafe activities to your manager and / or Human Resources.

Physical Demands :

While performing the duties of this job, the employee is regularly required to sit and move about the facility; use hands to handle, or feel; talk by expressing ideas by means of the spoken word; and hear by perceiving the nature of sounds. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and / or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Travel :

Willingness and ability to travel up to 20% of the time. Anticipated travel to include internal company events, meetings and training as well as customer events, trade shows and customer visits.

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