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VP of Marketing
VP of MarketingSynectics • Brea, CA, United States
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VP of Marketing

VP of Marketing

Synectics • Brea, CA, United States
30+ days ago
Job type
  • Full-time
Job description

Description

  • Develop and execute marketing strategies
  • Establish short, mid, and long term strategies to expand market share and enhance brand value
  • Align local communication strategies with HQ's global brand direction
  • Plan and execute product launches and marketing campaigns
  • Strengthen Brand Awareness and Market Expansion
  • Enhance brand recognition and consumer loyalty
  • Identify new market opportunities through market and competitive analysis
  • Drive Business Performance
  • Manage P&L, budgeting, and resource allocation for financial optimization
  • Improve marketing ROI through performance analysis
  • Lead Partnerships and Collaboration
  • Drive marketing initiatives with key local partners
  • Align global and local strategies through HQ collaboration
  • Monitor and Optimize Marketing Effectiveness
  • Evaluate marketing performance and establish KPIs

Qualifications :

  • Bachelor's degree or higher, with fluency in both Korean and English
  • Over 15+ years of experience in FMCG marketing, preferably in MNCs, including leadership and team management experience
  • Strong understanding of global and local food consumer trends, with experience in sauce / snack categories preferred
  • Proven ability to drive new market entry and category expansion, creating value and business growth
  • Excellent communication, negotiation, collaboration skills to work effectively with cross-functional teams and external stakeholders
  • Strong leadership and team management capabilities, with a strategic mindset and data-driven decision making skills
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    Vp Of Marketing • Brea, CA, United States

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