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PRI Technology is hiring : Advertising Operations Manager in New York

PRI Technology is hiring : Advertising Operations Manager in New York

MediabistroNew York, NY, United States
1 day ago
Job type
  • Full-time
Job description

Overview

Senior Technical Recruiter at PRI Technology

Qualifications

  • 4+ years of experience in digital advertising operations, with hands-on experience in Meta, LinkedIn, and Google Ads.
  • Experience managing campaigns in regulated industries, preferably financial services. Proven ability to work across multiple teams and different Lines of Business.
  • Strong understanding of paid media strategy, targeting, and performance metrics across social and search.
  • Experience with pixel implementation, tag management systems, and campaign QA.
  • Familiarity with ad servers (e.g., Google Campaign Manager) and analytics platforms.
  • Excellent attention to detail and superior organizational skills.
  • Strong communication and project management abilities.

Preferred Skills

  • Experience managing and executing enterprise-level campaigns and large-scale media budgets.
  • Knowledge of financial advertising regulations.
  • Familiarity with project management tools (e.g., Workfront).
  • Strong project management skills, including timeline management and stakeholder coordination.
  • Experience leading cross-functional initiatives across marketing, compliance, and analytics teams.

    • Key Responsibilities

  • Campaign Execution & Trafficking : Manage end-to-end setup, QA, and launch of paid campaigns across Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads.
  • Responsible for creating and managing campaign timelines and project managing launch details and schedules.
  • Implement and troubleshoot tracking pixels, UTM parameters, and conversion events while ensuring compliance with financial advertising regulations.
  • Ensure proper audience targeting, creative rotation, and budget pacing across platforms.
  • Platform Expertise : Serve as the internal expert on Meta, LinkedIn, and Google Ads, with a deep understanding of platform capabilities and limitations specific to financial services.
  • Stay current on platform updates, ad policy changes, and new ad formats—especially those impacting financial products and services.
  • Provide strategic guidance on campaign structure, bidding strategies, and audience segmentation tailored to financial audiences (e.g., brokers, advisors, business decision-makers).
  • Operational Excellence : Develop and maintain SOPs for campaign trafficking, delivering of creative specs, landing page alignment and reporting workflows with a focus on compliance and audit readiness.
  • Collaborate with media planners, compliance / legal teams, creative, and analytics to ensure seamless and compliant execution.
  • Identify and implement process improvements to increase efficiency and reduce risk.
  • Reporting & Optimization : Ensure accurate data collection and attribution across all platforms.
  • Monitor campaign performance, spending, pacing, budgets and delivery; flag issues and recommend optimizations.
  • Partner with analytics teams to support reporting dashboards and actionable insights, especially around lead quality and conversion tracking.
  • Attend performance reporting meetings and track optimization recommendations.
  • Cross-Functional Collaboration : Work closely with compliance and legal teams to ensure all advertising meets regulatory standards
  • Liaise with Meta, LinkedIn, and Google account reps to troubleshoot issues and leverage platform support.
  • Coordinate with external vendors and partners as needed.

    • Seniority level

  • Mid-Senior level

    • Employment type

  • Contract

    • Job function

  • Advertising
  • Industries : Insurance and Insurance and Employee Benefit Funds

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