Product Manager

Product Manager

The Product Manager is passionate about helping our members achieve their fitness, health, and wellness goals. The Product Manager is charged with leading high performing cross-functional project teams, focusing on achieving aggressive growth goals for member acquisition, engagement, and retention.

This is a hybrid role based out of our Hampton, NH office or our future Boston, MA office.

Responsibilities

• Manage the product development process from end to end : opportunity identification, feature prioritization, requirements gathering, design, development, and launch of new features.
• Partner closely with UX and Technology across all phases of product development.
• Develop a deep understanding of our customers, their needs, their journeys, and their pain points. Manage research and testing, e.g. surveys, concept testing, clickstream data, and A / B testing. Transform insights into opportunity hypotheses and product requirements.
• Be a champion of the MVP philosophy, distilling the product down to what is desirable, viable, and feasible.
• Work with stakeholders to surface feedback and opportunities. Manage the intake process for feedback and requests. Evaluate opportunities and develop business cases.
• Collaborate with strategy to decide on KPIs for new features. Forecast, measure, and monitor business metrics and KPIs. A / B test and track impact on acquisition, engagement, and retention.
• Collaborate with Marketing, Operations, and nearly all parts of the company to ensure our digital products are launched successfully.
• Create efficiencies and speed to market in the product development process, working closely with other product managers, product marketers, tech leads, and designers.
• Communicate status across the organization to ensure alignment, transparency, and visibility of development timelines, risks, and future plans.

Qualifications

Perks

Note to Applicants : We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Planet Fitness never requires advance payments of any kind for computer equipment or any other purpose at the start of employment. Any request for you to provide payment information during the application process is part of a fraud scheme. Further, we recommend that you do not provide sensitive personal information (SSN, DOB, driver's license number) as part of the initial application process.