Creative Strategist (Paid Social) (New York)

About Cousin Labs

Cousin Labs is a creator-led growth agency that builds creative engines for consumer brands. We work with some of the fastest-growing companies in health, wellness, tech, and consumer services, delivering high-impact creative rooted in strategic insights, platform-native creative, and narrative craft.

About the Role

Were looking for a Creative Strategist to lead ideation, build creative roadmaps, and translate performance data into actionable next steps across client accounts.

This is a hybrid strategy + creative development role : youll help define what kinds of creative we make, why it matters, and how we evolve based on results. Youll own the why behind the worksynthesizing performance data, client goals, and cultural insights to shape high-impact campaigns.

Youll collaborate with producers, editors, creators, and clients to identify top-performing themes and formats, pitch new concepts, and outline creative testing strategies. This is a role for someone who loves connecting the dots between creative intuition and data-driven thinking.

What You'll Do

Creative Strategy & Ideation

• Build and maintain concept maps that align with client goals and performance insights.
• Own creative ideation sessionspitching new hooks, formats, and storytelling frameworks built for paid social.
• Ensure variety and breadth across formats, tones, and messaging angles in every creative sprint.

Creative Reporting & Recommendations

Client & Team Collaboration

You'll thrive in this role if you are :

Pay