T1 Account Executive

Job Title : Account Executive

Department : Advertising Sales & Marketing

Reports To : VP, Sales & Marketing

Position ID : 2023-AS-04

FLSA Status : Exempt - OS

Location : Chicago

SUMMARY :

The Account Executive is responsible for achieving national advertising revenue targets through direct sales to accounts in his / her assigned advertisers, agencies, and territories.

RESPONSIBILITIES :

• Communicate the value and brand strength of Urban One Networks to advertisers and agencies
• Create compelling presentations that convey the benefits and features of TV One and CLEO TV programming and the viewing audiences
• Proactively keep clients informed of pertinent account and network information, as well as marketplace conditions
• Make in-person visits to advertisers, agencies and any other applicable entities to drive revenue
• Carry out the entire sales process from initial contact to deal close
• Generate revenue through new account development and existing account growth
• Respond to requests for proposal
• Implement approved advertising sales strategies as set forth by sales management
• Build and maintain exceptional relationships with advertisers and agencies
• Monitor trends in African-American consumption practices that may impact the overall business
• Remain up to date with client strategies and campaigns
• Remain current with competitive networks
• Remain accountable for servicing specific advertising accounts
• Partner with research to aid in the sales process
• Manage added-value agreements for advertisers
• Stay current with TV One's ratings performance and programming

KNOWLEDGE / SKILLS / ABILITIES :

EDUCATION AND / OR EXPERIENCE :

Bachelor's degree or equivalent experience and minimum 4+ years national advertising sales or equivalent sales experience.