Senior Business Development Director - B2B Experiential

Senior Business Development Director - B2B Experiential

Boston or NYC highly preferred / must be able to work hybrid

must have experience selling experiential (b2b conference / trade show) agency services

you may see duplicate job postings across different markets, but we are only hiring one

We’re looking for a dynamic and commercially minded Senior Business Development Director (B2B), to lead business-to-business growth efforts across the US region. This leader will play a pivotal role in driving client acquisition and revenue expansion by aligning our capabilities with the right opportunities in the market. The ideal candidate is an established relationship builder who understands how organizations buy, what decision-makers value, and how to position our agency to win in a competitive landscape. In this role, your connections, insights, and commercial instincts will directly shape the company’s growth and future success. The ideal candidate has a proven track record of identifying and landing B2B brand partners with a mastery of consultative and relationship-based selling.

What You’ll Do : Planning and Pursuit

Lead business development and go-to-market efforts to attract, convert, and grow B2B clients.

Leverage deep knowledge of buyer behavior, procurement cycles, and decision-making processes to build tailored outreach and pursuit plans.

Turn targets into clear, actionable plans that mobilize teams and drive the agency towards its revenue and growth objectives.

Collaborate with marketing and leadership to deliver campaigns, content, and positioning that effectively engage targeted B2B buyers.

Qualification and Proposal Management

Lead the overall pitch and proposal process, ensuring teams deliver compelling, cohesive, and strategically sound solutions that align with client objectives.

Define and drive the strategy-to-win for each pursuit, ensuring clear direction, alignment, and strategic oversight from lead qualification through final presentation.

Ensure the right talent and expertise are assigned to each proposal and pitch opportunity.

Develop and continuously refine best practices that drive efficiency, elevate quality, and boost win rates.

Partner with internal teams to negotiate, structure, and close deals that are mutually beneficial for clients and the agency.

Coach and guide junior team members, ensuring high-quality work and supporting their professional growth within the business development discipline.

Relationships and Reputation

Cultivate and maintain high-value relationships across industries—acting as a trusted connector who opens doors and makes warm introductions.

Champion the agency’s brand and offerings externally, building trust and credibility with prospective clients and industry leaders.

Build internal relationships within Jack Morton and across the broader holding company network.

Represent the agency at industry events, conferences, and client forums, continually building the company’s visibility and reputation.

What You’ll Bring :

10-15 years experience leading B2B growth or business development in a professional services, marketing, or consulting environment.

Solid grasp of the healthcare landscape, with the insight and experience to engage confidently within that sector.

Strong commercial acumen—able to read the market, identify high-potential opportunities, and position Jack Morton effectively.

A well-developed network of senior contacts and decision-makers, with the ability to generate meaningful introductions and opportunities.

A talent for building authentic relationships with empathy and emotional intelligence, turning interactions into lasting partnerships.

Excellent communication skills that build trust and alignment at every step.

Collaborative leadership style—able to work seamlessly across disciplines to deliver high-impact, cohesive proposals.

Jack Morton and Genuine are equal opportunity employers; we strongly value diversity at our companies. We do not discriminate on race, religion, color, national origin, disability, sexual orientation, gender identity, gender expression, age, marital status, veteran status, or any other basis prohibited by law.

The salary range for this position is from $150,000 to $175,000 plus commission. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position; market considerations; location and region; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s / applicant’s background, pertinent experience, and qualifications.

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