Senior Paid Search Specialist

A company is looking for a Senior Paid Search Specialist to manage and optimize paid search campaigns.

Key Responsibilities

Plan, implement, and optimize paid search campaigns across various platforms

Conduct keyword research and analyze performance metrics to uncover growth opportunities

Manage campaign budgets and present performance reports to marketing leadership

Required Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience

3-5 years of experience managing paid search campaigns in eCommerce or retail

Deep knowledge of Google Ads and Microsoft Ads, including various campaign types

Strong analytical skills with proficiency in Google Analytics and data interpretation

Experience with conversion tracking and budget management