Marketing Coordinator

We are a leading full-service sports and entertainment firm. We work with the world’s top professional and college teams, leagues, brands, and properties, providing deep expertise in sales, marketing, content creation, activation, and consulting.

Van Wagner has been connecting brands to sports for over twenty-five years. When we first entered the sports landscape, we used our creativity and expertise to develop unique signage in live sporting events and marketing opportunities for brands to reach sports fans through our Dorna division, including home plate signage in MLB, courtside signage in the NBA and NCAA, and the Allstate college football field goal net program. Our world-class Productions division creates the best in-venue fan experiences for 9 of the world’s top 10 sporting events, including the Super Bowl, Olympic Games, Kentucky Derby, CFP and Final Four among others.

About Van Wagner College

Van Wagner’s College division is the fastest growing company in the industry and now manages the corporate sponsorship and multimedia rights for over 50 NCAA athletic departments and conferences spanning the entire continental United States. We work with our partners to identify and create advertising, marketing, and promotional opportunities for sponsor businesses, across mediums including TV & Radio broadcast, websites, social media, digital and fixed signage, print media, e-newsletters, fan experiences, event activations, and much more.

About University of Maine Athletics

The University of Maine (UMaine) is the flagship institution in the state system. UMaine is home to the state's only Division I athletics program. The Black Bears are proud to boast two National Championships, 1993 Men's Ice Hockey and 1999 Men's Ice Hockey, to go along with 46 conference titles. Maine Athletics supports 17 varsity programs while serving as a member of three conferences including the America East, Hockey East, and the Colonial Athletic Association (football). UMaine is located in Orono, Maine, just seven miles north of Bangor. Visit for all the latest news, information, and results for UMaine Athletics

About the Marketing Coordinator Role

The Marketing Coordinator role is a critical part of the Van Wagner team at UMaine. We’re looking for entrepreneurial self-starters that are driven, team-oriented, never shy away from a challenge, and have a can-do attitude to join our fast-growing team. This is a great opportunity to grow a career in sports marketing.

Responsibilities include, but are not limited to :

Assist in the development and implementation of UMaine Athletics marketing plan, with a primary focus on Football, Men’s and Women’s Hockey, Men’s and Women’s basketball.

Oversee game day execution of established marketing / promotional plan, including but not limited to : promotions, giveaways, crowd engagement, sponsor fulfillment.

Implement initiatives to enhance the gameday experience which includes, but not limited to promotions, in-venue entertainment & fan engagement.

Coordinate the annual marketing calendar and track deadlines to ensure revenue and attendance goals are being met.

Work in conjunction with the Senior Associate Director of Athletics for External Operations / Communications to develop plans that focus on meeting the needs of the department’s external units : communications, development, marketing, ticket sales to assist in driving additional revenues.

Develop and execute UMaine Athletics digital and social media strategy.

Responsible for effective collaboration with campus and community constituents in support of marketing and promotion of athletics events.

Assist in the fulfillment of sponsorship agreements that provide advertising, marketing, and promotional benefits to sponsor businesses. This can include platforms such as TV & Radio broadcasts, websites, social media, digital and fixed signage, print media, e-newsletters, fan experiences, event activations, and much more.

What We’re Looking For :

Ideally, some experience working in marketing, advertising, sales, and / or events.

Ability to work flexible hours, including some evenings, weekends and, on rare occasions, holidays. (Don’t worry, we make up for it with time off and remote / hybrid scheduling at other times of the year!)

Great interpersonal communication skills.

Demonstrated professionalism.

Energetic and self-motivated attitude.

Competitive response to challenges (A “Bring it on!” attitude).

Hard work and persistence.

Comfort with being uncomfortable (this is how we grow!).

Coachability.

Strong organizational skills.

Proficiency with Microsoft Office, especially PowerPoint, Word, and Excel.

Proficient with Social Media platforms (Facebook, Twitter, Instagram, TikTok).

Must be fully COVID-19 vaccinated.

Why Van Wagner May Be Right For You :

An unmatched culture within our organization that focuses on building trust with our team members, sponsor businesses, schools, and conference partners through a people-first approach that delivers business results.

Competitive salary, with bonuses.

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