Adobe is hiring : Thought Leadership Content Strategist in San Francisco

Overview Our Company Changeing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Enterprise Marketing seeks a Content Strategist and Activation Operations Manager to join our Thought Leadership Team. This role supports the design and coordination of innovative, audience-first content—such as research, executive talking points, blogs, reports, and campaign kits—ensuring assets work cohesively across channels to engage priority audiences and drive business goals. The candidate will partner closely with demand marketing, PR and exec comms, web, creative, events, and regional teams to deliver on strategy and plans. This role will also have opportunities to excel in activation operations and measurement.

Responsibilities Content Strategy and development : Support the development of content strategy for Adobe’s enterprise thought leadership program, including persona-based narratives aligned to defined customer journeys.

Use data and insights to refine content and draft creative briefs that synthesize industry trends, expert input, and research into insightful, audience-centric stories.

Collaborate with creative teams and SMEs ensure strategic alignment, accuracy, tone, and visual impact.

Co-lead large-scale research projects with third-party vendors that can be developed into global research outputs (reports, data visualizations, articles, executive presentations, etc.)

Content Management, Measurement, and Operations : Prepare content for amplification following established metadata, taxonomy, and version control standards to ensure easy discovery and reuse across the enterprise.

Enable the broader marketing ecosystem to understand our strategy, available content, and usage through communication collaborator meetings.

Maintain and update content in supply chain tools, and contribute to regular updates for leadership.

Track and report on content performance metrics and share optimization insights with team members.

Influence the documentation of content intake workflows specific to Thought Leadership cycles.

Maintain collaboration spaces (e.g., SharePoint, field readiness platforms, content trackers) to ensure teams have organized, accessible resources, and audit regularly for accuracy, relevance, and usability.

Program Strategy : Support campaign and channel managers to recommend content alignment and assist with activation in relevant paid, earned, and owned

Collaborate with web program managers, writers, and designers to ensure all content created is optimized for discoverability and engagement on business.adobe.com.

Qualifications 8+ years of Content Strategy or related experience

B2B marketing experience desired

Experience with enterprise-scale, multi-channel content planning and execution

Experience marketing customer experience / martech software

Experience working with sr. leadership is a plus but not required

Experience working with Workfront

Bachelor’s Degree or equivalent work experience

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $89,200 $203,000 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices California : Fair Chance Ordinances. Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

Colorado : Application Window Notice. If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts : Massachusetts Legal Notice. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

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In Summary : Enterprise Marketing seeks a Content Strategist and Activation Operations Manager to join our Thought Leadership Team . The U.S. pay range for this position is $89,200 $203,000 annually . The candidate will partner closely with demand marketing, PR and exec comms, web, creative, events, and regional teams .

En Español : Nuestra empresa Cambiando el mundo a través de experiencias digitales es lo que Adobes trata. Damos a todos, desde artistas emergentes hasta marcas globales, todo lo necesario para diseñar y ofrecer experiencias digital excepcionales! Estábamos apasionados por empoderar a las personas para crear imágenes, vídeos y aplicaciones hermosas y poderosas, y transformar la forma en que las empresas interactúan con los clientes en cada pantalla Responsabilidades Estrategia de contenido y desarrollo : Apoyar el desarrollo de una estrategia de contenidos para Adobes programa de liderazgo mental empresarial, incluidas las narrativas basadas en persona alineadas con los viajes definidos del cliente. Utilice datos e ideas para refinar contenido y redactar breves creativos que sintetizan tendencias de la industria, aportaciones de expertos e investigaciones sobre historias perspicaces centradas en la audiencia. Colaborar con equipos creativos y pymes asegura alineación estratégica, precisión, tono y impacto visual. Co-lider proyectos de investigación a gran escala con proveedores externos que pueden desarrollarse en resultados globales de investigación (relatos, visualizaciones de datos, artículos, presentaciones ejecutivas, etc.) Gestión de Contenido, medición y operaciones : Preparación para amplificación siguiendo los estándares establecidos de metadatos, taxonomía y control para garantizar un fácil descubrimiento de contenido. Mantener espacios de colaboración (por ejemplo, SharePoint, plataformas de preparación del campo, rastreadores de contenido) para garantizar que los equipos tengan organizados, recursos accesibles y auditan regularmente por precisión, relevancia y usabilidad. Estrategia del programa : Apoyar a los gerentes de campañas y canales para recomendar la alineación de contenidos y ayudar con la activación en las áreas relevantes pagadas, ganadas y propiedad Colaborar con gestores de programas web, escritores y diseñadores para asegurarse de que todo el contenido creado sea optimizado para su descubrimiento y participación en business.adobe.com Qualifications 8+ años de Estrategias de Contenido o experiencia relacionada B2B Marketing Desired Experience with enterprise-scale, multichannel content planning and execution En Adobe, para las funciones de ventas los salarios iniciales se expresan como compensación objetivo total (TTC = base + comisión), y los incentivos a corto plazo están en forma de planes de comisiones de venta. No discriminamos por género, raza o color, etnia o origen nacional, edad, discapacidad, religión, orientación sexual, identidad de género o expresión, estatus de veterano u otras características aplicables protegidas por la ley. Obtenga más información. Adobe tiene como objetivo hacer que Adobe.com sea accesible para todos y cada uno de los usuarios. Si usted tiene una discapacidad o necesidad especial que requiere alojamiento para navegar en nuestro sitio web o completar el proceso de solicitud, envíe un correo electrónico a accommodations@adobe.com o llame (408) 536-3015.