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Associate Director, US Omnichannel & Digital Strategy

Associate Director, US Omnichannel & Digital Strategy

GaldermaMiami, FL, US
12 hours ago
Job type
  • Full-time
Job description

Associate Director, US Omnichannel & Digital Strategy

Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.

We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.

At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Location : Boston, MA or Miami, FL

Position Summary :

The Associate Director, US Omnichannel & Digital Strategy, is a key strategic leader responsible for building and scaling Galderma's omnichannel and digital customer experience capabilities. This role will establish and lead an Omnichannel Center of Excellence (COE), developing the best-in-class methods and playbooks to be leveraged across all US business units. This individual will serve as a senior consultant to brand, activation, and field teams, ensuring strategies are innovative, customer-centric, and aligned. A primary focus will be on building a data and analytics strategy to drive personalization and creating omnichannel solutions that enable and support commercial go-to-market strategies.

Key Responsibilities :

COE & Capability Development

  • Design, build, and lead the Omnichannel, Digital, and Data Center of Excellence (COE) to drive consistency, efficiency, and innovation.
  • Develop and evolve the enterprise omnichannel engagement strategy, operating model, and guiding principles.
  • Establish enterprise-wide governance frameworks, playbooks, and best practices to ensure quality, consistency, and compliance while allowing for brand adaptation.
  • Champion a "Digital and Insights first" mindset, driving the identification and adoption of new capabilities, innovative technologies, and automation.

Strategic Consultation & Enablement

  • Act as a senior consultant to Brand omnichannel and activation teams, advising on the development of customer engagement strategies and plans.
  • Partner with Sales Leadership and Sales Training to design and integrate omnichannel strategies that support and enable the field sales force, integrating with CRM and other field tools.
  • Advise brand teams on customer journey mapping and customer experience design across digital and personal touchpoints.
  • Drive the sharing of best practices and learnings between brands and business units to foster a culture of continuous improvement.

    • Data Strategy & Measurement

  • Partner with BU and Commercial Insights teams to help build the data and analytics strategy required to drive advanced personalization and next-best-action capabilities.
  • Establish enterprise-wide measurement frameworks and define key success metrics to embed data-driven decision-making into all omnichannel strategies.
  • Collaborate with analytics partners to translate complex performance data into compelling narratives about capability adoption, campaign impact, and optimization opportunities.

    • Cross-Functional & Stakeholder Engagement

  • Collaborate with Brand Marketing, Medical, IT, and Patient Services to ensure omnichannel strategies are integrated, customer-centric, and business-aligned.
  • Partner closely with Compliance, Regulatory, and Privacy (PRC) to ensure all frameworks, platforms, and strategies meet FDA, PhRMA, and corporate standards.
  • Serve as the key subject matter expert on omnichannel enablement, translating business needs into capability roadmaps for IT and vendor partners.

    • Qualifications :

  • Bachelor's degree in Marketing, Business, Technology, or related field.
  • Minimum of 8+ years of progressive experience in omnichannel marketing, digital transformation, or customer engagement.
  • Significant experience in pharmaceutical, biotech, or dermatology / aesthetics preferred.
  • Demonstrated success establishing or leading an omnichannel / digital Center of Excellence (COE), capability hub, or enablement function.
  • Proven ability to define and scale multi-brand frameworks, playbooks, and standards.
  • Experience integrating digital marketing channels with field sales force activities (e.g., Veeva, CRM triggers, sales enablement platforms).
  • Strong background in data-driven marketing, analytics, and personalization strategies.
  • Deep understanding of the MarTech / AdTech ecosystem (e.g., Salesforce Marketing Cloud, Veeva, CRM, Adobe, Data Clouds).
  • Strong knowledge of healthcare compliance guidelines, FDA regulations, and privacy standards (PRC process).
  • Proven ability to lead through influence and drive change in a complex, matrix-driven organization.
  • Experience in capability assessment frameworks and competency modeling.
  • Experience managing external agencies and strategic vendors.
  • 10% travel.

    • What we offer in return :

    You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base. You will also have access to a range of company benefits, including a competitive wage with shift differential, annual bonus opportunities and career advancement and cross-training.

    Next Steps :

  • If your profile is a match, we will invite you for a first virtual conversation with the recruiter.
  • The next step is a virtual conversation with the hiring manager.
  • The final step is a panel conversation with the extended team.

    • Our people make a difference :

    At Galderma, you'll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.

    Employer's Rights :

    This job description does not list all the duties of the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based on your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not an employment contract, and either you or the employer may terminate employment at any time, for any reason. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

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