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Division Marketing Specialist
Division Marketing SpecialistHighwoods Properties • Raleigh, NC, United States
Division Marketing Specialist

Division Marketing Specialist

Highwoods Properties • Raleigh, NC, United States
4 days ago
Job type
  • Full-time
Job description

Description

We are seeking an experienced marketing professional to champion the division marketing programs and initiatives, primarily in support of leasing efforts, while keeping a keen eye on maintaining Highwoods brand standards for its 6+ million square foot full-service Raleigh office building portfolio.

Marketing Strategy & Execution :

  • Coordinate and implement overall marketing initiatives for the division
  • Prepare the annual marketing budget and reconcile monthly expenses
  • Track and report on local marketing program performance and ROI
  • Identify partnership marketing opportunities and external initiatives to leverage assets

Creative Development & Brand Management :

  • Utilize Adobe Creative Suite (InDesign, Photoshop, etc.) to create or update leasing collateral, templates, and custom designs
  • Collaborate with corporate marketing or third-party vendors to develop marketing materials (flyers, eblasts, virtual staging, videos, photography, social media)
  • Ensure brand consistency across all platforms and materials
  • Manage promotional item purchases and inventory for gifts and events
  • Digital Marketing & Online Presence :

  • Manage email campaign strategy and coordinate with Corporate Digital Marketing Coordinator for execution
  • Maintain accurate property inventory and content across all digital listing services (CoStar, LoopNet, etc.)
  • Update and manage property pages on the company website
  • Maintain and update CRM and marketing database (Salesforce)
  • Leasing Support & Sales Enablement :

  • Develop and maintain detailed familiarity with all properties and suites in the division
  • Create or update leasing proposal template designs and prospect tracking
  • Develop and maintain a "Featured Property" guidebook for use in analyst presentations and property tours
  • Track set-up and standards of vacant space presentation
  • Event Planning & Customer Engagement :

  • Plan and coordinate broker and office social events
  • Support Property Managers in executing Customer Experience events, including marketing, communications, and on-site setup as needed
  • Collaboration & Cross-Functional Coordination :

  • Partner with internal teams (leasing, development, property management, customer experience, corporate marketing) and external vendors to support communications for integrated marketing efforts and engagement initiatives
  • Work closely with the Market Leader SVP and Division Accounting Manager on budget oversight (G&A, marketing, and Customer Experience).
  • Support special projects as needed
  • EDUCATION / EXPERIENCE

  • Bachelor's degree in marketing, communications, or a related field
  • 5+ years of proven work experience
  • Experience managing marketing budgets and tracking ROI
  • Event planning or corporate event coordination experience is a plus
  • Proficient in Social Media marketing including LinkedIn, Instagram, etc
  • Experience working in commercial real estate (a plus but not required)
  • PHYSICAL DEMANDS

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Work is of a general office nature; while performing the duties of this job, the employee is regularly required to talk, hear, and see; required to use arms and hands to reach and handle; typing on computer keyboard and using phone required. Ability to read, understand, and to communicate information and ideas clearly in writing and orally required. The employee may occasionally need to climb, balance, stoop, kneel, or crouch; and lift and / or move up to 10 pounds.

    Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

    This employer is required to notify all applicants of their rights pursuant to federal employment laws.

    For further information, please review the Know Your Rights notice from the Department of Labor.

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    Marketing Specialist • Raleigh, NC, United States

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