Retail Media Specialist

Description

Retail Media Specialist

Remote

GENERAL SUMMARY :

The Retail Media Specialist is responsible for supporting the development & owning the execution of Crayola's retail media plans to meet brand and e-commerce targets in alignment with key business objectives. Key retailers include but are not limited to Walmart, Target, and Amazon.

The role will evaluate tactics best suited to achieve Crayola's goals, consistently iterating to improve campaign performance, align with consumer usage trends, and keep pace with industry evolutions. The position partners closely with internal sales teams and interfaces with the external customer teams to generate maximum impact for Crayola.

The role will be responsible for complete campaign execution from initiation to set-up and, finally, post-activation reporting with future implications.

Additionally, the Retail Media Specialist will facilitate effective media management by collaborating cross-functionally, overseeing key media partner relationships, and leveraging external resources as needed.

PRINCIPAL DUTIES & RESPONSIBILITIES :

Retail Media & Search Advertising Execution :

• Execute and optimize retail media campaigns across key platforms, including Amazon Advertising, Walmart Connect, and Target Roundel.
• Detailed Paid Search Execution : Oversee daily management of campaign budgets, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and brand goals. Ensure campaigns are delivering against established KPIs and revenue targets.
• Retailer-Specific Execution : Implement tailored paid search strategies for each retailer, following platform-specific best practices.
• Performance Tracking : Monitor campaign performance, analyze key metrics, and adjust tactics to improve ROI and efficiency. Provide regular reports with insights and recommendations.
• Retail Media Coordination : Work closely with internal teams (Sales, Brand, and eCommerce) to ensure retail media efforts support overall business goals.
• Budget Execution : Assist in managing and allocating retail media investments, ensuring proper spend distribution across search, onsite, and offsite media.

Awareness Media Support :

Digital Shelf Support :

Data & Analytics

JOB SPECIFICATIONS :

Knowledge of the omni-channel retail media landscape :

Knowledge of digital technology, tools and platforms :

Strong data analysis and reporting abilities :

PHYSICAL CONDITIONS :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee is frequently to use hands and fingers to operate, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee must occasionally lift and / or move up to 25 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.

DISCLAIMER : The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

WHY CRAYOLA?

Green is our favorite color!

Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola's creative solutions for greener tomorrows : https : / / www.crayola.com / about-us / sustainability

We offer competitive salary, outstanding benefits and the potential for advancement through the use of creative abilities. No phone calls please.

Search Firm Representatives - Please Read Carefully :

Crayola LLC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any employee at Crayola LLC via e-mail, the Internet, or directly to hiring managers at Crayola LLC in any form without valid written search agreement in place for that position will be deemed the sole property of Crayola LLC, and no fee will be paid in the event the candidate is hired by Crayola LLC as a result of the referral or through other means.

Search firms are essential to the recruitment and staffing efforts at Crayola LLC, and we value the partnerships we have built with our vendors. For this reason, Crayola LLC has established and regularly maintains a preferred vendor list. Please note that even preferred vendors need to have a written search agreement signed by Human Resources at Crayola LLC in place for the specific position in order for a fee to be paid for any candidate referrals.

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.