Market Response Specialist, Workforce Staffing

Market Response Specialist

Our mission is to be Earth's most customer-centric company. This is what unites Amazonians across teams and geographies as we are all striving to delight our customers and make their lives easier, one innovative product, service, and idea at a time. Workforce Staffing The Workforce Staffing Candidate Attraction team is a skilled, customer obsessed, recruiting team that owns candidate sourcing across multiple locations for entry-level warehouse and fulfillment associate roles. We are looking for exceptionally talented, bright and driven people to help build the future Amazon talent pipeline. The Workforce Staffing (WFS) Candidate Attraction team is seeking a Market Response Specialist to drive strategic relationship management and candidate sourcing initiatives across one of four US territories. This role is critical in rapidly deploying solutions to mitigate fill risk for sites across the network through strategic partnerships with community organizations. The primary focus is building and maintaining strategic relationships with workforce development organizations, government agencies, educational institutions, and non-profit organizations to source candidates for entry-level warehouse roles. The Market Response Specialist will own both regional and national workforce relationships, with particular emphasis on building networks in specific risk markets. Their core objectives include increasing Associate Day 1 Starts (D1S), driving leads generation for candidate pipeline development, and reducing operational costs through strategic venue sourcing for New Hire Events (NHE). This role requires agility in balancing multiple concurrent projects while swiftly realigning efforts in response to changing business priorities. Success in this position demands the ability to develop innovative strategies for enhancing partnership impact, implementing strategic pilots, and driving fill rates through creative solutions. The role requires continuous assessment and adjustment of partnership strategies to address evolving fill risk challenges across the network. Key Performance Indicators (KPIs) are tied to increasing the hourly entry-level talent pipeline, removing obstacles faced by local candidates, reducing paid advertising and recruiting space costs, and meeting Candidate Generation hiring goals. This position requires exceptional stakeholder management skills and the ability to maintain composure in fast-moving situations. The ideal candidate must embrace ambiguity, quickly get up to speed on complex issues, anticipate community partner questions / reactions, and formulate thorough messaging strategies that position Amazon as the local employer of choice. Essential skills include consulting, facilitation, influencing, communication, coaching, analysis, risk evaluation, empathy, problem-solving, and high judgment with the ability to use data to make quick, effective decisions. We roll up our sleeves, work hard, have fun and make history!

Key job responsibilities :

• Develop and execute local recruitment strategies based on market data and local insights to generate applications and mitigate fill risk across assigned territories.
• Drive achievement of Key Performance Indicators (KPIs) to meet Candidate Attraction hiring goals, including targeted Audiences (e.g., Military, People with Disabilities, Referrals, etc.).
• Rapidly deploy to mitigate fill risk for sites across the network through strategic relationships with external Community Partner Organizations (CPOs).
• Increase Associate Day 1 Starts (D1S) and drive leads generation for building candidate pipeline.
• Identify and remove obstacles faced by local candidates in applying to Amazon, working closely with workforce partners and candidates.
• Develop and implement innovative programs and initiatives aimed at eliminating local employment barriers and enhancing the impact of partner collaborations.
• Establish and maintain long-term relationships with centers-of-influence and select workforce organizations, focusing on partnerships that demonstrate clear return on investment.
• Continuously assess labor markets and their impact on Amazon's near and long-term hourly staffing needs, adjusting strategies to address evolving fill risk challenges.
• Cultivate internal partnerships and influence stakeholders across multiple teams, including Marketing, Staffing Management Field teams, Public Policy, Public Relations, and local operations and HR teams.
• Analyze and report on weekly, monthly, and quarterly Candidate Attraction activity performance via KPIs for assigned geographies.
• Identify, schedule, and execute Drop-in events, hiring fairs, information sessions, and large-scale community events to drive hires and brand awareness.
• Lead and drive projects of increasing scale and complexity, implementing strategic pilots to enhance fill rates and partnership effectiveness.
• Reduce offsite New Hire Event (NHE) venue costs by sourcing free or low-cost venue spaces.
• Demonstrate agility in balancing multiple concurrent projects while swiftly realigning efforts in response to changing business priorities.
• Make data-driven decisions quickly, prioritizing time-sensitive requests while maintaining strategic oversight of partnership goals.
• Travel as needed (up to 50% of the time) within the designated geographical area to conduct events and manage partnerships.