Therapy Development Manager (New Orleans)

Therapy Development Manager (New Orleans)

Location : New Orleans, LA, US

Job Family : Sales

Country / Region : United States

The Therapy Development Manager (TDM) will be responsible for leading Interventional Urology's patient programs and services and ensure patient access to therapies. This role will work with HCPs to ensure patients are aware of the Coloplast Interventional Urology portfolio and specialists that treat patients with specific urologic conditions. Additionally, this person will partner collaboratively with cross-functional teams in Sales, Sales Training, Sales Operations, Clinical, Regulatory, Field Marketing and Engineering as well as work closely with implanting physicians and KOLs to maximize marketing campaigns and reach more patients.

Major Areas of Accountability :

• Construct segmentation mapping with market data & other commercial insights to create target account lists for Coloplast marketing programs & services.
• Enables the creation of new markets or protection of our current markets by using digital and marketing programs to drive patient growth in these new targeted markets. Serves as the program manager in leveraging this strategy to differentiate Coloplast IU.
• Define and contribute to development of therapy education and market development for the referring physician pathway for our targeted markets. Educate these referring physicians on current Coloplast IU portfolio, clinical data, patient selection & treatment options
• Through the marketing and patient education programs, educate patients on disease state, current treatment options, and selecting a specialist
• Measure the impact of key programs and optimizes resource allocations for future initiatives
• Develops a target list for Field Marketing Specialist for program implementation.
• Therapy expert on Coloplast IU portfolio technology, patient indications, patient selection, reimbursement, and patient utilization. Recognize and understand competitive products, industry trends, and IU portfolio
• Facilitate market expansion and therapy access through the coordination / delivery / implementation of programs and resources at the local level
• Establish and maintain productive working relationships with key decision makers and influencers, customers and their staff, administrative staff, etc.
• Demonstrate strong interpersonal skills related to interfacing and establishing relationships with customers and key influencers to ensure that marketing decisions are customer-driven
• Leverage field experience to provide feedback for continuous system improvement
• Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.
• Other duties as assigned

Basic Qualifications :

At Coloplast, we believe in recognizing and rewarding the contributions of our employees. Our total rewards package is designed to support your well-being, foster your professional growth, and ensure a healthy work-life balance. Here is some of what you can expect :

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16,000 people and with products available in more than 143 countries, we are one of the worlds leading medical device companies. We are constantly growing our business and always looking for new ways to move forward we explore, learn and look for new ways of doing things.

Coloplast is committed to a policy of Equal Employment Opportunity (EEO) which means we employ and promote individuals based on their merits, regardless of race, color, religion, sex, national origin, age, disability, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, status with regards to public assistance or any other protected classification.

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Nearest Major Market : New Orleans