Brand Team Lead - Ohio Markets (Cleveland, Columbus, or Dayton)

Team Lead For Gorilla Energy

Compensation : $35 / hour | Part-Time (Approximately 29 hours / week)

About The Role

We're looking for a dynamic, results-driven Team Lead to manage our Bay Area market for Gorilla Energy, with a strong emphasis on connecting with the region's diverse skateboarding scene, combat sports community, outdoor enthusiasts, and blue-collar / construction worker communities. This part-time role (approximately 29 hours per week) requires someone who can build and manage a team, develop strategic marketing initiatives, and establish a strong brand presence throughout San Francisco, Oakland, San Jose, Vallejo, and surrounding communities.

About Gorilla Energy

Gorilla delivers great-tasting energy drinks packed with functional benefitsfueling the next generation of doers and risk-takers determined to make their mark. Powered by our proprietary Gorilla Ultimate Energy Blend, each can is infused with Natural Caffeine, Taurine, Acetyl L-Carnitine, Guarana, Ginseng, L-theanine, and B vitaminsall working together to enhance energy and focus. With 200mg of Natural Caffeine for a sustained, balanced boost, Gorilla Energy comes in five bold flavors : Ultimate, Mango Coconut, Watermelon Melon, Cherry Berry, and Kiwi Strawberry.

Key Responsibilities

• Market Strategy Development & Execution
• Create comprehensive market schedules and manage implementation of all marketing initiatives
• Develop and execute both short-term and long-term market strategies across the Bay Area's diverse neighborhoods
• Lead guerrilla marketing efforts in high-value locations including skate parks, tech company campuses, construction sites, trade schools, community colleges, universities, outdoor recreation areas, and fitness centers
• Build and maintain relationships with local skaters, skateboarding teams, tech workers, skate shops, skating influencers, fitness professionals, businesses, blue-collar workers, university students, and outdoor enthusiasts
• Target key Bay Area neighborhoods including SoMa, Mission District, Oakland Downtown, East Oakland, San Jose Downtown, Santana Row, North Beach, Berkeley, Richmond District, Vallejo Downtown, and Mare Island
• Identify and capitalize on event opportunities including skateboarding competitions, amateur skate events, tech meetups, Stanford / UC Berkeley / San Jose State events, community college campuses, farmers markets, Vallejo / Oakland street festivals, and the Bay Area's vibrant cultural scene
• Educate potential customers about what makes Gorilla Energy different from competitors
• Team Management
• Source, interview, and onboard Brand Ambassadors (BAs)
• Ensure all team members complete required background check
• Manage a team of W2 Brand Ambassadors
• Train team members on Gorilla Energy product knowledge
• Schedule and manage team activities effectively across the Bay Area's diverse communities
• Inventory & Equipment Management
• Manage and organize storage unit for product and promotional materials
• Monitor and help maintain inventory levels at local storage unit
• Coordinate restock of product and promotional items
• Maintain equipment in good working order in the Bay Area's variable climate conditions
• Ensure proper storage and handling of all company assets
• Reporting & Communication
• Maintain detailed documentation of all market activities
• Create and maintain an active schedule of events
• Create comprehensive recaps after events
• Report on market performance and provide strategic recommendations
• Communicate effectively with company leadership and your BA team

Qualifications

Preferred Experience