Growth Lead (Head of SEM)

The Job

Growing the number of clients we serve at Atticus is one of the hardest and most rewarding things we do. Because the legal marketing space is highly competitive and heavily regulated, we seek innovative ways to reach our clients during the biggest crises of their lives while also setting Atticus apart from sketchy billboard lawyers and sell-your-info schemes.

The Growth Lead role mixes traditional marketing and acquisition (testing new strategies, managing campaigns, gathering and analyzing data) with responsibilities unique to a quickly scaling a tech company (scaling channels, working with product leaders to tailor our UX to different audiences, and building our data infrastructure). In a typical week, you might do any or all of the following :

• Own and develop comprehensive paid search strategies for growing our client acquisition machine as we scale Atticus from Series B to owning the market; launch, monitor, and optimize new marketing campaigns on paid search channels
• Drive new channel expansion
• Drive data-driven innovation through constant performance measurement tests
• Conduct keyword research, competitive analysis, and audience targeting to identify growth opportunities and mitigate risks.
• Work with Product and Engineering teams to tailor client product experience to the needs of our unique audience, including designing and building landing pages for our paid search audiences
• Partner with our content team to drive our paid search ad development process
• Leverage contractors or agencies as needed to augment our internal capabilities

The role is a rare opportunity to join a fast-growing Series B startup in a position that mixes growth marketing execution and innovation, encourages mentorship from leaders across a variety of disciplines, and prioritizes autonomy to shape our acquisition strategy as we scale.

Qualifications

Required :

Bonus / Nice-to-Have :

We are strongly committed to building a diverse team. If you're from a background that's underrepresented in tech, we'd love to meet you.

Salary and Benefits

This is a rare opportunity to join a startup that has strong traction (substantial funding, well-respected backers, tremendous growth, and many happy customers) but is still small enough that you can have a huge impact and play a role in shaping our culture.

We're a certified B Corporation tackling a critical social problem. Our mission to help people in need drives everything we do, and your work here will touch many lives.

We offer competitive pay-including equity-and generous benefits :

We anticipate the base salary band for this role will be between $130,000 to $155,000 in addition to equity and benefits. The salary at offer will be determined by a number of factors such as candidate's experience, knowledge, skills and abilities, as well as internal equity among our team.

Location

This job is fully remote and we're committed to empowering everyone with flexibility. Live wherever, work remotely, and travel to LA (on the company dime) as needed to be with your colleagues-somewhere between quarterly and yearly. We care a lot about building a great culture and we think some interactions need to happen in person, so we put a lot of thought into retreats, offsites, and other ways to gather.