Partnerships Director
Life feels bigger, brighter, and better when we move together. Sweatpals exists to capture and harness that energy, turning ordinary days and cities into playgrounds of connection, growth, and joy. We believe fitness is more than a workout. It's a catalyst for community, a launchpad for builders, and a place where passion becomes a real career. We're rewriting the playbook with more color, more movement, and more joyhelping hosts turn their ideas into movements and their movements into thriving businesses.
As Partnerships Director at Sweatpals, you'll be the confident catalyst sparking transformative partnerships across the Northeast territoryNew York City, Boston, Philadelphia, and DC. This senior role is for a bold builder who's ready to challenge the old rules and clear the way for new ones. You'll ignite exclusive relationships with established fitness businesses, showing them how to get out of their heads and into motion.
You're not here to follow the playbookyou're here to rewrite it. Working with SDRs and cross-functional teams, you'll prove that when passion meets platform, isolated business owners become empowered entrepreneurs. This is about turning the frustration of the day-to-day into fuel for discovery, movement, and building something better. Be the Movementnot just in what you sell, but in how you transform an entire industry.
Core responsibilities include :
Be the movement : territory strategy
- Own the Northeastfrom NYC's boutique studios to Boston's fitness innovatorswith the courage to shake things up
- Target Tier 3+ accounts ready to embrace daylife energy and turn their passion into real careers
- Build territory plans that welcome discomfort, challenge norms, and prove fitness is better together
- Identify fitness businesses stuck in complacency, ready to be ignited by possibility
- Create the spark that turns isolated business owners into empowered entrepreneurs
Think like a builder : partnership execution
Lead complex sales cycles with the confidence that sparks changeNavigate multi-stakeholder decisions with bold curiosity and genuine careStructure exclusive partnerships that turn "have an idea" into "launch a career"Show enterprise businesses how to move from morning hangover to FirstLight energyClose deals that prove movement without limits creates success without boundsDrive $1M+ in annual contract value while living our core value : Be the MovementLead with care : cross-functional collaboration
Partner with SDRs to identify hosts ready to transform hitting snooze into "let's go" energyWork with Customer Success to ensure every launch feels like a high-five momentCollaborate with Product and Marketing to amplify what makes movement irresistibleBe the vibe setter in executive planning, bringing the energy everyone feels when you walk inRoll up your sleevesno egos, no ivory towersand get hands dirty to make things betterRelationship building & networking
Build relationships with C-level executives ready to welcome discomfort and growDevelop partnerships with industry leaders who believe in movement over stagnationBe the space maker where fitness innovators feel seen, safe, and free to dream biggerRepresent Sweatpals at major events with the confidence that's contagiousCultivate a network of builders ready to turn daylife into their life's workSales excellence
Conduct discovery that uncovers where businesses are comfortable in complacencyDeliver presentations that ignite possibility and turn skeptics into believersNavigate procurement with the bold confidence that comes from genuine beliefAddress objections by showing the path from isolated to empoweredForecast with the clarity that comes from focused, fast, and frictionless executionKey performance indicators include :
Annual contract value (ACV) and total contract value (TCV) achievementExclusive partnership conversion rate for Tier 3+ accountsTerritory market share and penetration metricsAverage deal size and contract lengthPipeline velocity and forecast accuracyNet revenue retention for acquired accountsRequired qualifications include :
8-10 years of successful B2B sales experience in SaaS or marketplace businessesProven track record closing enterprise deals worth $100K+ in annual contract valueExperience selling to fitness, wellness, or hospitality industries preferredDemonstrated ability to navigate complex sales cycles with multiple stakeholdersStrong business acumen with ability to build compelling financial modelsExceptional negotiation skills and executive presenceExcellent communication and presentation abilitiesSelf-motivated with strong organizational skillsExperience working with or managing SDR resourcesBachelor's degree or equivalent experiencePreferred qualifications include :
MBA or advanced degree in business or related fieldExisting relationships within Northeast fitness and wellness communityExperience with marketplace or multi-location business modelsTrack record of exceeding $1M+ annual quotasKnowledge of fitness industry economics and competitive landscapeExperience competing against or working with ClassPass, MindBody, or similar platformsDemonstrated thought leadership through speaking or writingWhat you'll learn & achieve includes :
Think like a builder : strategic mastery
Master the art of turning passion into platform, ideas into movementsBuild expertise in partnerships that spark transformation, not just transactionsUnderstand how to move businesses from comfortable complacency to ignited growthCreate playbooks that challenge industry norms and welcome productive frictionBecome the confident catalyst fitness executives need to embrace the shiftBe the movement : market leadership
Shape how the Northeast thinks about daylife, community, and connection through fitnessInfluence product strategy with the bold curiosity of a true challengerBuild relationships with leaders ready to rewrite the rules alongside youDevelop strategies that prove movement beats stagnation every timeCreate success stories of businesses that went from wallflower to high-fiverWelcome discomfort : career growth
Position yourself for VP Sales or CRO opportunities by proving you can spark changeBuild a $10M+ pipeline with the focused energy of someone who rolls up their sleevesDevelop expertise that makes you the vibe setter in any room you enterCreate a network of builders, challengers, and space makers across fitnessEstablish yourself as someone who turns "what if?" into "what's next"Impact & growth opportunities include :
Drive revenue that proves movement beats stagnation in the Northeast's most competitive marketsTransform how established fitness businesses think about daylife, community, and growthBe the spark that ignites industry-wide change in how fitness businesses operateBuild the foundation for scaling a movement that welcomes discomfort and drives changeCreate equity upside by helping write the playbook, not just following itCompensation includes :
Base salary : $100,000 - $125,000On Target Earnings (OTE) : $195,000 - $220,000Performance-based commission structure with acceleratorsEquity package with significant upside potentialFull benefits package