VP, Marketing & Sales Operations - Hybrid

Job Description

Job Description

IMPACT Group is a certified woman-owned career coaching firm based in St. Louis, MO that focuses on relocation, leadership development, and outplacement solutions. Our team of 300+ is united on one idea : People can succeed professionally and personally even through difficult career challenges and transitions. We are building a better world by empowering people to find and grow great careers. As employees transition in, within, and out of a company, IMPACT Group coaching programs make a difference, helping people along their career path and move into desirable roles – working in their hometown, remotely or literally, anywhere in the world.

We’re on a mission to maximize human potential in an increasingly tech-enabled world. While partnering with companies of all sizes – large and small, national and global – our business model emphasizes the importance of human connections. Join IMPACT Group and you’ll be helping others move their careers forward!

Candidates must reside in the St. Louis metro area. The position is hybrid with 1 day per week in our Chesterfield, MO office. This is a full-time, exempt position with benefits.

Job Summary :

The VP, Marketing & Sales Operations should be part visionary (design, develop and forecast) and part front-line deployment leader (roll out and continual improvement of processes, procedures, and programs). He / she will lead the development and implementation of marketing initiatives that utilize contemporary marketing concepts, processes and technology and leverage IMPACT Group’s differentiators and market trends to competitively position IMPACT Group in its targeted markets.

Key Responsibilities :

Strategic Direction

• Develop marketing & corporate plans that outline specific goals, objectives and tactics to meet organization goals. Plans will cover three distinct service lines with unique personas and awareness.
• Ensure implementation of plans and measure results.
• Monitor industry trends and competitors in the career and leadership coaching space.
• Develop and be accountable for the marketing budget.
• Communicate strategic direction and initiatives to appropriate stakeholders.

Leadership of Marketing Team

Analysis to Determine Effectiveness and ROI in Marketing Efforts

Collaboration with Sales and Operations / Service Delivery

Grow Awareness, Strengthen and Protect Brand and Reputation

Content (written, digital, video, photography)

Deliverables

Qualifications :

What Makes You a Great Fit :  (bullet points describing ideal candidate)

Please read more about us at

At IMPACT Group, we believe that diversity drives innovation—and that work should be accessible to everyone. We are an Equal Opportunity Employer committed to equity and inclusion across race, ethnicity, gender, sexual orientation, gender identity, disability, age, neurodiversity, veteran status, and every intersection in between.

We support flexible, remote, and hybrid work arrangements and are intentional about creating an environment where all team members—whether in-office or remote—can contribute fully and thrive.

Accessibility is a priority. If you need accommodations during the application or interview process, or while working with us, we’ll partner with you to ensure a barrier-free experience.

We know that people are at the heart of every successful transition—whether it's relocation, career change, or professional development, we are committed to building a team that reflects the diverse individuals and communities we serve across the globe.

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