Director of Product Marketing

Job Description

Job Description

Director of Product Marketing About Aspire

Aspire.io is the world's first word-of-mouth commerce platform that leverages your brand's ambassadors, influencers, affiliates, customers, user-generated content, and social ads to accelerate marketing results across paid, owned, and earned channels. Since 2014, Aspire's industry-leading software platform, combined with our award-winning Agency Services team, has served household names such as M&M'S, Keurig, Samsung, HelloFresh, Dyson, and many other high-growth companies while paying out $100M to creators around the world.

The Role

We're seeking a visionary Director of Product Marketing to lead Aspire's product marketing strategy, driving the connection between our platform innovations and the market opportunities that fuel our next stage of growth.

In this role, you'll : i) define our product positioning and messaging frameworks, ii) deliver compelling narratives and scalable go-to-market programs, iii) shape how we bring products to market across customer segments and channels, iv) help existing and new customers understand the value of our platform capabilities, and v) collaborate with leaders across the entire cross-section of Aspire : Product, Marketing, Sales, Customer Success, and Agency Services.

If you're passionate about putting your own stamp on a complex, ever-changing, competitive, and immensely valuable space, this role is for you!

What You'll Be Working On :

• Own Aspire's product marketing strategy. Define audience segmentation, positioning, and messaging frameworks across all product lines. Create a narrative that our customers, partners, and investors can all be a part of.
• Lead go-to-market excellence. Oversee launch strategy, planning, and execution for new products, major releases, and strategic initiatives.
• Contribute to our product by being the voice of the customer, representing their wants, needs, and aspirations. Close the loop with our Product team by gathering customer feedback - directly and in partnership with Customer Success - and contextualizing it.
• Drive adoption and understanding of our platform capabilities, shepherding our customers towards the promised land that our platform opens up before them.
• Build and develop a small team of product marketers to execute world-class launches, enablement programs, and campaign support.
• Enable revenue teams with targeted messaging, collateral, and training that drive adoption, upsell, and retention.
• Establish metrics and reporting to evaluate the effectiveness of our positioning, refine strategies, and optimize performance across teams.

What We're Looking For :

Benefits & Perks

The base salary for this role is between $160,000-220,000. This role will not be eligible for bonuses.

Our compensation philosophy : we use a market-based approach to compensation. This means we use a series of compensation tools to help us understand how companies value this role in the U.S. market based on function, level, geographic location, and positions benchmarked against similar-stage growth companies. To comply with local legislation and provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors, including geographic location and candidate experience and expertise, and may vary from the amounts listed above. We have competitive pay bands for all other countries based on market standards.

Equal Opportunity

Aspire is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating a welcoming and inclusive environment for all. Please apply to this role if you feel you are a good fit, regardless of your race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other perceived limiting factor. We welcome applicants from all walks of life.