Marketing Operations and Data AnalystCONEXON • Kansas City, MO, US
Marketing Operations and Data Analyst
CONEXON • Kansas City, MO, US
4 days ago
Job type
- Full-time
Job descriptionIdentify opportunities to streamline reporting and automate data workflows. Develop best practices for campaign tracking, lead attribution, and performance measurement. Gather, clean, and validate marketing, sales, and customer data from internal and external sources (HubSpot, website analytics, sign-up tools, cooperative data feeds, etc.). Maintain accurate, consistent, and up-to-date data sets to ensure reliable analysis and reporting. Develop and manage dashboards to track performance against KPIs and goals. Monitor campaign performance across channels (direct mail, digital ads, social media, PR, events) and generate actionable insights to optimize results. Conduct segmentation analysis to identify high-potential customer groups and measure campaign impact by audience type, service area, and offer. Analyze customer acquisition, churn, and retention trends, highlighting opportunities to improve marketing ROI. Support eligibility data integration efforts, ensuring marketing messages align with real-time service availability. Bachelor’s Degree 1-3 years of experience in marketing, marketing operations or similar field Proficiency in Microsoft Office. Advanced understanding of Microsoft Excel a plus Experience with CRM, HubSpot a bonus. Experience with Microsoft Power BI Comfortable problem solving / troubleshooting operational issues Great eye for detail, a creative mind, collaborative work style, and great interpersonal skills with ability to communicate crisply and clearly with a positive attitude.
Job Description
Job Description
Description :
Conexon Connect is looking for a Marketing Operations and Data Analyst to help identify and transform data into operational initiatives and effective campaigns. This position will play a key role in campaign optimization, data management and process development. The analyst will be highly detail-oriented, comfortable working with large datasets, and able to translate complex data into clear, compelling recommendations for both marketing and leadership teams.
Key Responsibilities :
Operational Support :
- Work with marketing team to create, design and deploy strategies for customer acquisition, retention, community building and brand growth, and engagement.
- Partner with operations, sales, and development teams to ensure data insights are aligned with business needs and campaign objectives.
Process Improvement :
Data Collection & Management :
Analysis & Reporting
Requirements :
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Marketing Data Analyst • Kansas City, MO, US
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