Loyalty and Digital Offer Manager

3540 S 4000 W, West Valley City, UT 84120, USA

Job Description

Posted Thursday, June 19, 2025 at 8 : 00 AM | Expires Friday, June 27, 2025 at 7 : 59 AM

$64,500 PER YEAR

GENERAL PURPOSE :

The purpose of this position is to lead and grow our customer loyalty and digital offer programs with a focus on creating meaningful value that keeps customers engaged, returning, and spending more. This role will also ensure seamless execution and maximize vendor-funded promotions, while helping us build deeper, data-driven relationships with our shoppers.

ESSENTIAL DUTIES & RESPONSIBILITIES :

• Develop and manage personalized loyalty and digital offer strategies that increase frequency, spend, and engagement
• In collaboration with Marketing, create campaigns that increase new sign-ups and entice lapsed or infrequent shoppers back into stores (in-store and online)
• Identify and implement offers that reward loyalty and surprise high-value customers
• Define targeting strategy and customer segments for loyalty campaigns, in collaboration with Analytics and Marketing for creative execution
• Work with eCommerce, Operations, and Marketing teams to ensure loyalty offers are aligned across web, mobile app, email, in-store signage, and other channels
• Secure and oversee vendor-funded offers, including tracking, performance reporting, and billing
• Ensure reliable integration between our loyalty platform, internal systems (POS, CRM), and vendor partners
• Analyze customer behavior and segmentation to improve targeting and measure ROI
• Own KPIs related to loyalty member growth, offer redemption rate, reactivation of lapsed shoppes, and return on vendor funded promotions
• Collaborate with Analytics, Marketing, Technology, Sales, Operations, and Finance to execute cohesive well-supported campaigns, ensuring Marketing owns customer-facing creative, communication, and branding
• Oversee the day-to-day execution of the loyalty program to deliver a seamless and valuable experience for customers and associates, ensuring offers are relevant, accessible, and easy to redeem across all channels
• Pilot new program features and test emerging technologies or partner integrations to expand program value
• Point of contact for loyalty-related customer escalations
• Investigate and resolve program or offer issues by collaborating with internal teams such as Operations, Technology, eCommerce, and external partners (e.g., loyalty platform vendors)
• Identify and diagnose operational or technical issues related to the loyalty program while working with appropriate departmentsincluding Marketing, Technology, and Vendor Supportto implement timely solutions and prevent future occurrences
• Use customer feedback and loyalty performance data to identify opportunities for improving the member experience and proactively address potential friction points in the program journey
• Work closely with Operations to ensure in-store associates have what they need to support, explain, and resolve loyalty-related issues
• Communicates openly, effectively, and frequently
• Completes assigned tasks efficiently and in a timely manner

MARGINIAL DUTIES & RESPONSIBILITIES :

Performs other job-related duties as assigned .

NATURE OF WORK CONTACTS :

TRAINING & QUALIFICATIONS :

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Desired knowledge, skills, and abilities :

High school diploma or equivalent GED required; retail, eCommerce, or consumer services industries experience preferred; or any combination of education, experience, and training which provides the following knowledge, skills, and abilities :

PHYSICAL / SENSORY DEMANDS :

The work environment characteristics described here are representative of those an associate encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work is generally performed in a safe and comfortable office environment. While performing the duties of this job, the associate is regularly required to carry, stoop, twist, crouch, and reach; perform tasks requiring repetitive motion and eye, hand, and foot coordination; hear and respond to customer inquiries. Also requires sitting for long periods of time, walking, and bending. The associate may be required to occasionally move objects weighing up to 50 pounds from one place to another.

We are proud to be an equal opportunity employer and celebrate our employees' differences including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Diversity makes us better.

3540 S 4000 W, West Valley City, UT 84120, USA

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