Market Research Analyst

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Brief Description

We are seeking a dynamic and analytical Market Research Analyst to play a crucial role in gathering and analyzing market data to support our marketing and sales efforts. This individual will conduct in-depth research on the segments we focus on, including steel, automotive, construction, energy, general manufacturing, metal roofing, and others. Additionally, this individual will play a pivotal role in gathering, analyzing, and interpreting market data by identifying market trends, competitive landscape, and customer preferences to provide actionable insights that drive the company's growth and expansion strategies.

Brief Description

We are seeking a dynamic and analytical Market Research Analyst to play a crucial role in gathering and analyzing market data to support our marketing and sales efforts. This individual will conduct in-depth research on the segments we focus on, including steel, automotive, construction, energy, general manufacturing, metal roofing, and others. Additionally, this individual will play a pivotal role in gathering, analyzing, and interpreting market data by identifying market trends, competitive landscape, and customer preferences to provide actionable insights that drive the company's growth and expansion strategies.

Requirements

• Conduct extensive market research to gain insights into various industries and market segments, including steel, automotive, construction, energy, general manufacturing, metal roofing, etc.
• Analyze market trends, customer needs, and competitive landscape to identify business opportunities and potential threats.
• Collect and analyze data on customer preferences, buying patterns, and market dynamics to identify potential target markets and market segments.
• Develop and maintain market intelligence databases, ensuring accurate and up-to-date information on competitors, industry trends, and market conditions.
• Collaborate with the Revenue Teams to provide actionable recommendations for product development, pricing strategies, and marketing campaigns based on market research findings.
• Prepare detailed reports and presentations summarizing research findings, market insights, and recommendations for senior management and key stakeholders.
• Utilize statistical techniques and forecasting models to support business planning and decision-making processes.
• Monitor industry news, regulatory changes, and technological advancements relevant to our business, providing timely updates to internal stakeholders.
• Stay updated on emerging market research methodologies, tools, and best practices, and recommend their implementation to enhance research capabilities.
• Other duties as assigned

Education

A high school diploma or GED is required; an undergraduate degree from an accredited college or university with a focus in Business Administration, Marketing, Market Research, Economics, or related discipline; in the absence of a degree, directly related job experience serving in a similar role, where a number of years and proven knowledge may offset the degree requirement, specifically in a similar industry such as manufacturing and / or distribution is required.

Experience & Skills

Summary

Summary

The Mazzella Way

Mazzella is a family owned company that puts people first. With over 1300 employees and 50 locations we are the humble leaders in the industry. We offer market competitive compensation and a wide range of benefits, including paid time off, affordable and comprehensive health insurance, dental, vision, 401(k) with company match, life insurance, and disability insurance.

Why Team Members Join Mazzella

Mazzella Core Values

Safe-personal commitment to all stakeholder's well-being; purposeful control of risk

Lifelong Learner – routinely acquire new skills and capabilities that bring value

Humble – lack excessive ego or concerns about status; emphasize the Team over self

Hungry – always looking for more, self-motivated, and diligent; do more than to just get by, committed

Smart – common sense about people, good judgement, and intuition around their impact on group dynamic

EOE / Drug Free Workplace

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Automation Machinery Manufacturing

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