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Vice President, Catalog Marketing

Vice President, Catalog Marketing

Kobalt Music GroupLos Angeles, CA, United States
9 hours ago
Job type
  • Full-time
Job description

The Role

Kobalt Music Publishing is redefining catalog marketing for the modern era. We are looking for a visionary and forward-thinking Vice President, Catalog Marketing to lead global strategies that drive catalog consumption, audience development, and long-term revenue growth.

In this role, you will develop and execute innovative, data-driven campaigns that celebrate Kobalt's world-class catalog - from newly acquired works to iconic compositions spanning generations. You'll collaborate closely with Creative, Synch, Writer & Publisher Relations and Business Development to bring catalog stories to life in culturally relevant, contemporary ways.

We are seeking a strategic, entrepreneurial leader with deep catalog expertise and the passion to shape how timeless songs find new audiences around the world.

What You'll Do

Strategic Leadership & Vision

  • Build and lead a global catalog marketing strategy focused on streaming growth, consumption, synch visibility, and cultural relevance.
  • Identify high-priority catalogs and compositions using data insights, cultural trends, and commercial potential.
  • Act as a cross-functional leader, aligning teams around a unified catalog marketing vision.
  • Translate strategy into actionable plans and campaigns with clear KPIs and measurable impact.

Campaign Innovation & Execution

  • Develop and execute global and regional campaigns that reintroduce catalog works to modern audiences.
  • Create compelling narratives around composers, songs, and cultural moments.
  • Partner with DSPs, digital platforms, and media to secure playlisting, editorial opportunities, and activations.
  • Experiment with new partnerships, content formats, and digital experiences that drive discovery.
  • Leverage social trends and cultural moments (TikTok, Reels, viral events, anniversaries, etc.) to amplify catalog relevance.
  • Produce high-impact visual assets - short-form video, lyric videos, reels, motion graphics - to support priority songs.
  • Collaborate with merchandising partners to develop unique products tied to iconic works.

    • Data & Insights

  • Partner with Business Intelligence & Creative Research teams to identify growth opportunities.
  • Monitor campaign performance, report insights, and continually refine marketing approaches.

    • Collaboration

  • Align catalog marketing with Sync opportunities across film, TV, gaming and advertising.
  • Collaborate with PR to drive visibility, storytelling, and media momentum.
  • Support Business Development with post-acquisition launch strategies for new catalogs.
  • Work with labels and artist teams to support shared marketing initiatives.

    • What You'll Bring

  • Extensive experience in catalog marketing, music marketing, publishing, or entertainment strategy roles.
  • Proven success building multi-platform campaigns that drive audience growth and long-term revenue.
  • Deep understanding of catalog music, streaming trends, and digital audience behavior.
  • Entrepreneurial mindset with the ability to spot commercial opportunities and bring ideas to life.
  • Strong leadership, collaboration, and communication skills - experienced in global, cross-functional environments.
  • Excellent analytical, creative, and storytelling abilities.
  • Existing relationships with DSPs, media partners, and key industry stakeholders.
  • A resourceful marketer who excels without huge budgets, creates high-impact digital content cost-effectively, and has a proven track record of driving playlisting and increasing catalog consumption through smart, data-led digital campaigns.

    • Key Behaviours for Success

    Creative Vision & Curiosity You constantly explore new formats, platforms, and cultural trends, bringing fresh ideas that reimagine how catalog music can live in the modern world.

    Influence Through Collaboration You bring teams together, build momentum around ideas, and inspire cross-functional partners to execute with excellence.

    Data-Driven Decision Making You blend creativity with analytical thinking, using data to guide priorities, validate opportunities, and measure impact.

    Why Choose Us

    At Kobalt, we've championed creators since 2000. Our technology and music services are built to make the industry more transparent, fair, and rewarding for artists, songwriters, and rights holders. We're proud to work with some of the world's most influential talents including Phoebe Bridgers, Sam Fender, Paul McCartney, Foo Fighters, Karol G, Young Thug, Kali Uchis, FINNEAS, and Andrew Watt as well as acclaimed writers like Simon Aldred (Rag'n'Bone Man, Liam Gallagher, Celeste) and Clarence Coffee Jr. (Dua Lipa, Lizzo, The Snuts).

    We're a company that thrives on creativity, collaboration, and progress. Our values : Music First, Transparent, Tech Powered, and Transformative. Shape how we work, build, and grow together. We are a community of people who care deeply about making a meaningful impact in music and technology.

    Kobalt is an equal opportunity employer. We believe in equitable access to opportunities and are committed to building a diverse, inclusive, and supportive workplace. We welcome applications from people of all backgrounds and identities. If you need any adjustments during the hiring process, please let us know we're happy to help.

    If this sounds like you, then please share your story by filling out the application below. To get you in the right mood, have a listen here to songs by our talented creators, especially curated to get you in the right mood when looking for the next challenge!

    IMPORTANT NOTICE

    LA Pay Transparency Law : The range provided is for Los Angeles-based hires only and will be commensurate with candidate experience. Pay ranges for candidates in other locations other than Los Angeles may differ based on the cost of labor in that location. Pay range : $135,000 - $170,000

    The range provided is for Los Angeles-based hires only and will be commensurate with candidate experience. Pay ranges for candidates in other locations other than Los Angeles may differ based on the cost of labor in that location.

    Pay range :

    $130,000-$170,000 USD

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