Growth Marketing Manager

Growth Marketing Manager

Pivotal is the leader in the emerging market of electric Vertical Takeoff and Landing (eVTOL) aircraft. We design, develop, and manufacture light eVTOL aircraft and are renowned for the BlackFly, the first light eVTOL to fly manned missions and enter the consumer market.

Efficient, compact, and simple, Pivotal vehicles are designed for a wide range of consumer, public service, and defense applications. Our distinctive tilt-aircraft architecture and scalable platform have been in development, preparing to enter the market for over 10 years. We recently announced our next-generation aircraft, the Helix, planned for general release and scalable production in 2025.

Mobility is one of the most highly-valued areas of technology investment today. This is the right company, in the right space, the right strategy, at the right time. We invite you to join our amazing team and grow with us.

Position Overview

As Growth Marketing Manager, you will play a leadership role in driving marketing adoption for Pivotal's eVTOL aircraft. The essence of this position is activating and developing prospects into qualified marketing leads for handoff to Pivotal Sales. This role is highly strategic and operational, with primary responsibility for customer conversion based on content, website development, paid media, campaign execution, and funnel management. Data-driven decision making and creative problem solving are two key success factors for this position.

Partnering with marketing team members specializing in PR, events, social media, product marketing, and marketing automation, your role is critical to all phases of customer acquisition. A close relationship with sales, incorporating their input into campaign design and execution as well as marketing communications is also key. As a startup, Pivotal is looking for an innovator with a mindset of continuous testing, learning, and agile adaptation of marketing programs. The position requires both B2C and B2B marketing skills, based on the need to reach and convert customers in consumer, public service, and defense markets.

Responsibilities

• Growth strategy development : collaborate with sales, product, and engineering to align marketing efforts with business objectives; analyze our current sales and marketing pipeline and continuously adapt marketing programs to meet our corporate sales goals
• Integrated marketing : based on ROI analysis, define and manage the optimal channel mix that enables all marketing disciplines to build on each other
• Content creation : write and produce content to drive engagement on the Pivotal website, social, event, paid, and campaign channels; includes explainers, pilot profiles, and thought leadership
• Website design : define and execute the website roadmap to drive customer activation with content through a series of micro-conversions
• Automated email campaigns : produce drip campaigns to convert leads throughout the customer journey from awareness through close
• Pivotal newsletter : produce the monthly newsletter to promote events, drive website traffic, and build the brand story
• Data analytics and insights : using our CRM and financial tools, understand performance and value of all marketing programs, recommending improvements based on learnings and insight
• Conversion model : build a model to measure key conversion points based on funnel data, use A / B testing to find the most effective levers, and find systematic ways to shorten the sales journey
• Marketing communications : create event booths and materials, executive presentations, one-pagers, and web copy
• Paid media : Direct and measure performance of paid media campaigns, optimizing marketing spend within paid media and across other channels
• KPI reporting : summarize marketing performance by defining and producing KPIs in the following areas :
• Web traffic, engagement, and conversion
• Funnel development : subscribers, leads, MQLs, SQLs, deposits
• Email performance and health
• ROI analysis

Required Experience

Attributes Aligned With Core Values

$154,000 - $181,000 a year

Applicants must be eligible for employment in the United States and willing to work onsite at our HQ office in Palo Alto, CA. Pivotal offers a comprehensive benefits package, including medical, dental, vision, and 401k plans.

Pivotal is an Equal Opportunity Employer. Pivotal does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.