Director of Digital Paid Media

Position Summary

Foundation Software, a rapidly growing, national provider of construction software and services, seeks a senior level Director of Paid Media to join our growing Marketing team.

In this role, the candidate will work closely with the VP of Marketing, vendors (Google), and the marketing team to develop, lead and execute strategy for all paid media channels with the goal of driving pipeline growth and revenue for our Saas business. You'll build a scalable, data-driven paid media function that fuels customer acquisition, expansion, and brand visibility across multiple product lines.

This position will oversee campaigns cross channels, like paid search, social and programmatic all while ensuring alignment with other areas of the team (demand generation, content, sales, etc.)

Essential Functions and Responsibilities

Strategy & Leadership

• Develop and lead the paid media strategy for multiple product lines across all channels (Search, Social, Display, Video, Programmatic, Connected TV, etc.)
• Align paid media initiatives with marketing and business goals, ensuring efficient use of budgets to maximize ROI.
• Oversee annual and quarterly paid media planning, forecasting, and goal setting.
• Lead, mentor, and grow a team of media professionals, including both internal teams and contractors & vendors.

Execution & Optimization

Analytics & Performance Measurement

Partnership & Collaboration

Required Skills and Experience