Social Media Coordinator

Role Overview

This is a full-time, on site role based out of Salt Lake City.

Summit Sotheby's International Realty is seeking a dynamic and detail-oriented Social Media Coordinator to support a portfolio of our high-performing sales advisors. This key team member will act as a strategic liaison between assigned advisors and our in-house marketing team, ensuring brand-aligned, sophisticated social media execution across platforms. The ideal candidate combines digital fluency, luxury branding sensibility, content creation and exceptional client service.

This role sits within a high-performance team at the epicenter of luxury real estate marketing. You'll work in a company that leads the market in both brand presence and transaction volume-offering unmatched learning opportunities and high expectations in equal measure.

As part of a new service offering for our advisors, this position offers the opportunity to shape the client experience in alignment with our prestigious global brand. Autonomy, initiative and discretion are not only expected-but required.

Key Responsibilities

Agent Coordination & Communication

• Serve as the primary point of contact for a dedicated roster or "book of business" of sales associates, for whom you are ultimately accountable in service quality and experience
• Maintain consistent communication via email, chat, phone and scheduled check-ins
• Translate agent goals into actionable social media strategies and content plans
• Educate and advise agents on social media best practices, platform updates and ad performance insights

Content Strategy & Planning

• Develop custom monthly social media content calendars tailored to agent brand voice and listing cadence
• Coordinate with creative team when necessary for timely asset design
• Adapt Summit Sotheby's International Realty's global branding and corporate profiles to each agent's personal market presence
• Ensure all published content meets luxury brand standards, tone and trademark compliance

Social Media Execution

• Schedule, post and monitor content across platforms including Instagram and Facebook
• Content creation: elevated social content using agent-provided assets (e.g., listing photography, lifestyle media, video)
• Content creation: meet agents when necessary and produce engaging video/lifestyle content
• Write, edit and refine captions for storytelling, engagement and luxury positioning
• Monitor audience engagement, respond to comments/messages as needed on behalf of agents (white-label support)

Advertising & Boosted Posts

• Build and manage paid social campaigns (boosted posts and Meta Ads) per agent or listing strategy
• Allocate company and agent-approved budgets strategically to maximize reach and ROI
• Track and analyze performance data; provide concise reporting and strategic recommendations
• Stay current with social platform changes, algorithm shifts and ad policy updates

Cross-Team Collaboration

• Work closely with listing coordinators, designers, photographers and leadership to align marketing timelines
• Contribute to content libraries and shared resources (templates, posting kits, etc.)
• Assist in refining scalable processes for agent support and digital asset intake

Qualifications

• Bachelor's degree in Marketing, Communications or related field preferred
• Minimum 2 years in a social media or digital content role; real estate or luxury brand experience a plus
• Proficiency in Meta Business Suite, Hootsuite, Capcut, and basic photo/video editing tools
• Strong writing and editing skills with a focus on tone, clarity and luxury positioning
• Knowledge of paid advertising platforms, targeting strategy and performance tracking
• Ability to manage a client "book" with accountability for outcomes tied to service quality and not "virality"
• Ability to manage multiple agent accounts with professionalism, warmth and discretion

About Us

We're the local affiliate to a global brand whose name is synonymous with unparalleled experience and customer service. We represent homes and new construction communities of all price points in all corners of the state. Our team is tight knit and our goals are off the charts. We believe in pushing the envelope, thinking creatively and know each day is an opportunity to redefine the real estate industry.

Why Join Us?

• Be part of a prestigious, globally recognized brand in luxury real estate
• Work alongside high-caliber professionals in a market-leading firm where expectations are high-and success is tangible
• Have the opportunity to shape and expand a new offering, making a direct impact on the brand's success
• Enjoy a collaborative and dynamic work culture with room for growth and creativity