Product Marketing Lead - Seller Products

Product Marketing Lead

Fanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. Every single day our team of experienced product leaders, engineers, and operators obsesses over how to create the ultimate collector experience with our products : Topps.com, the direct to consumer ecommerce platform of the Topps brand, Fanatics Collect, the most trusted and dynamic collector focused marketplace, and our collector focused live shopping platforms, Fanatics Live and Voggt.

We have the unique advantage of being backed by Fanatics - the world's largest sports merchandiser, with more than 900 global sports relationships, 90+ million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among many others - but we're a nimble, ambitious team building products from the ground up.

If you're passionate about building world class products and share our love for sports fans and collectors, Fanatics Collect offers an exciting opportunity to be part of a dynamic team creating the future of collecting.

About the Role

We're looking for a Product Marketing Lead to own go-to-market strategy, messaging, and positioning for Fanatics Collect's seller products. This is a highly visible role that bridges product, marketing, and business strategy. You will help define how we communicate the value of our seller tools, craft compelling narratives for our diverse seller base, and launch products that scale the marketplace. The ideal candidate is equal parts storyteller and strategist, deeply customer-centric, analytical, and experienced in driving adoption for B2C (and B2B2C) tech products.

Responsibilities :

• Own messaging & positioning : Define clear, differentiated, and compelling narratives for seller products that resonate with both casual and power sellers.
• Lead go-to-market (GTM) : Build and execute GTM strategies for new seller features and launches, partnering with Product, Growth, Design, and Sales to ensure alignment.
• Product packaging & value communication : Design how products and features are bundled, priced, and communicated to maximize adoption and seller success.
• Market intelligence & insights : Develop a deep understanding of the competitive landscape, customer needs, and market trends to influence product strategy and positioning.
• Cross-functional leadership : Act as the connective tissue between Product, Marketing, and Commercial teams to ensure cohesive s
• Partner with user research : Collaborate with research teams to gather insights from sellers that inform messaging, positioning, and roadmap priorities.
• Beta programs & testing : Run product beta programs and testing with sellers, translating learnings into actionable recommendations for product and GTM strategy.
• Sales enablement : Create sales and partner enablement materials, product one-pagers, and narratives that empower internal teams and champion our sellers.
• Measure & optimize : Track GTM performance, adoption, and engagement metrics. Continuously refine messaging and strategy based on insights.

Qualifications :