Program Manager, Membership

Position Summary

The Program Manager, Membership is responsible for developing, optimizing, and expanding membership programs that drive engagement, retention, and long-term value for both corporate and individual members. This role serves as a strategic partner to internal teams and corporate members, translating member needs and data insights into scalable, customer-centric solutions. The Program Manager also oversees key operational functions—including onboarding, data integrity, and member communications—to ensure a seamless, high-quality membership experience aligned with a strong Customer Success mindset.

Key Responsibilities

• Develop, enhance, and manage membership programs that increase value, engagement, and retention across corporate and individual member segments.
• Serve as the primary relationship manager for corporate members, helping them maximize program benefits and long-term participation.
• Analyze membership data, trends, and feedback to identify growth opportunities and inform recruitment and retention strategies.
• Design and improve membership offerings by evaluating member needs, industry trends, and program performance.
• Lead onboarding initiatives to ensure a smooth, consistent, and high-quality experience for new members.
• Coordinate and deliver timely, clear, and engaging member communications, including program updates, renewals, and value-added content.
• Maintain accurate and up-to-date membership records by monitoring data integrity and resolving discrepancies promptly.
• Collaborate cross-functionally with Marketing, Customer Success, Certification, Events, and Finance to deliver aligned and scalable solutions.
• Oversee the Corporate Milestone Recognition program, including quarterly reporting, certificate distribution, and external publication updates.
• Monitor program performance and prepare reports for leadership, offering data-driven insights and actionable recommendations.
• Support continuous improvement of membership processes by identifying gaps, streamlining workflows, and enhancing operational efficiency.

Required Knowledge, Skills, and Abilities

Education and Experience