Director of Marketing and Business Development

Director Of Marketing And Business Development

The Director of Marketing and Business Development is responsible for the planning and execution of all marketing efforts including public relations, marketing, and sales, to ensure full occupancy of the Hospital. This position also represents the Hospital to local providers and promotes positive public relations and clinical services. This position must integrate company values into daily practice.

Essential Functions :

• Develops, implements, evaluates, and refines integrated strategic marketing and sales plans based upon data, trends, and market needs.
• Identifies potential partnerships and growth opportunities within the region, and methods to enhance efficiency within the department.
• Directs and develops individual clinical liaison goals and monitors results for sales calls, referrals, admissions, outpatient visits, etc.
• Ensures liaison team effectively tracks sales activity, maintains client profiles, develops monthly sales plans, and ensures compliance with company's standards of conduct.
• Achieves budgeted volume goals for average daily census (ADC) and admissions.
• Ensures competency adherence for clinical liaisons.
• Works with management teams to negotiate / renegotiate contracts with payors to generate volume.
• Coordinates all marketing and public relations activities such as exhibits at conferences, seminars / in-services, advertising, media relations, government relations, etc.
• Works in conjunction with clinical leadership to develop and promote new programs and services.
• Performs other job-related duties as assigned.

Minimum Job Requirements

Minimum Education & Experience :

Required Licenses, Certifications, and / or Documentation :

Required Knowledge, Skills, and Abilities :

Physical Requirements Over the Course of a Shift :