Director, Analytics

Washington, District of Columbia, United States

We are recruiting an experienced Director of Analytics passionate about using AI and analytics to inform and empower effective communications campaigns for clients. The ideal candidate will have worked in an analytics team within a PR agency or similarly matrixed work environments, has demonstrated experience in business development, and is skilled in social listening and earned media analyses. This person will work closely with the analytics team lead to translate client asks into smart measurement research and translate best‑class analytics findings into actionable insights that inform client’s communication strategies. This person would have the opportunity to work with clients across healthcare, tech, and sectors focusing on social and earned listening, corporate reputation, issue management, public affairs, and cross‑channel media analyses.

Day‑to‑day responsibilities include managing and leading delivery of earned and social listening, leveraging AI‑powered tools to power new insight discovery, overseeing production client deliverables that integrate insights from various analyses, helping new business development, and managing work responsibilities of more junior team members. Other responsibilities include the formalization of solutions across high‑frequency client asks, developing AI best practices and workflows, formalization of reasoning platforms to enable clear translation of data findings into accessible insights for different audiences, and proactive outreach to non‑analytics staff to share solutions and resolve client challenges.

Responsibilities

• Partner with teams to service client research and analytics requests, design the approach, lead a team through earned and social media analyses, and answer questions from internal and external stakeholders.
• Manage workloads of teams to ensure delivery of compelling analytics reports and insights that empower client to understand trends and actionable implications of analyses.
• Test and deploy AI‑powered analytical tools to analyze client and publicly available data.
• Participate in new business and organic client growth through proactive stakeholder engagement, client outreach, and solutions mapping.
• Maintain strong knowledge of both well‑established and new‑to‑market digital marketing analytics tools and platforms; specifically syndicated research and social listening platforms.
• Evangelize smart data analytics that inform data‑driven decision‑making internally and externally with clients and other agency partners.
• Develop and apply strategic measurement frameworks to uncover insights and takeaways from data across earned, social, owned, and other media sources.

Qualifications

Desire and capacity to take full ownership of work tracks, manage complicated deadlines and deliverable processes, nurture client relationships, collaborate with strategy and creative teams, and mentor junior analytics staff.

Benefits

Salary range : $110,000 - $140,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s / applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity / Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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