Job Description
Job Description
Overview
Purpose : The Marketing Technology Manager provides support and leadership to the regional and apartment community teams, ensuring that Highmark marketing initiatives are successful, and technologies are performing optimally. In addition to supporting these teams, the Marketing Technology Manager will serve as a crucial link between marketing and IT. The role requires the ability to act as a liaison within the marketing function and then translate that marketing vision to a technology implementation to deliver on marketing goals.
What Highmark can do for you :
- Help you achieve your goals by continuous professional development and regular career progression sessions
- Competitive pay for the market
- Monthly bonus opportunities for all site associates
- 30% associate rent discount
- Medical, Dental & Vision benefits the 1st of the month following 30 days of full-time employment
- Company-provided life insurance, short term and long term disability coverage
- Flexible Spending accounts
- 401(k) eligibility after 90 days, with 4% Highmark match
- Professional Certification & Tuition reimbursement
- Vacation, Sick and Personal Time off available to use after 90 days
- 10 paid holidays
- Paid parental leave
Responsibilities
Responsibilities include (but are not limited to) :
SupportDiagnose and resolve unique, nonrecurring problems associated with application software and operating systems; determine the source of problems and classify their level, priority, and nature, looking for trends to address or solve.
Support regional marketing team member employee onboarding processes with marketing-based training and continuing educationUtilize help desk ticket system if available or comparable process with purposes to document, track, assign, re-assign, and / or escalate issues to ensure timely resolutions for our regional and community team membersDomain ManagementManage, administer, and maintain website domains for Highmark's portfolio of assets, including purchases, transfers, renewals, etc.
Effectively manage the communication of website domains between regional marketing teams, agency partners, and property owners.Google Analytics and Google SuiteImplement, support, and maintain transitions from Google Universal Analytics to GA4
Set-up and management of additional Google products (Tag Manager, Search Console, Data Studio, etc.) and reporting for our portfolio of communitiesAssist regional marketing with community website updates including the installation of code, updating integrations, design formatting, etc.Oversee workflow in Google as it relates to acquisitions & dispositionsSEORemain familiar with changes & trends related to SEO management
Establish & maintain SEO strategyOversee implementation of SEO strategy when delegated to other teamsIdentify and provide SEO best practices to teams that assist with SEO projects & keep them up to date as they evolveMarketing Technology & PerformanceAssist with the set-up and onboarding of technology pilots and initiative rollouts
Assist with the set-up and onboarding of existing marketing systems and platforms for new communities to the Highmark portfolio as well as communities transitioning out of the portfolioRemain familiar with current and emerging technology resourcesWork alongside agency partners to maintain and enhance the performance of our corporate website (HighmarkRes.com) and community websitesFocus on Highmark analytics for purposes of Business Intelligence, consistent reporting practices and other data-based influences upon Highmark business decisions.Compose and publish educational articles related to common issues observed by the Digital Marketing Manager team for regional and community team members to company communication platformsQualifications
Qualifications :
Multifamily experience preferredBachelor's Degree in Marketing, Computer Science, Business Administration, or related field preferredSolid knowledge of SEO, keyword research, Google Tag Manager, Google Search Console, Google Data Studio, and Google AnalyticsSolid knowledge of Google platform including Google Analytics, AdWords, and Business ProfileStrong skills using Microsoft Suite, Monday.com (or applicable project management platform), Google WorkspaceProperty Management Systems required (Rent Café, Yardi CRM Queue, Yardi Voyager, Yieldstar, Knock Rentals, etc)Excellent organization and time management skillsExcellent verbal and written communication skillsAbility to work independentlyDemonstrate professional conduct, appearance, communication, positive change agent, ethical decision making, critical thinking, and problem-solving skillsMulti-tasking and time-management skills, with the ability to prioritize tasksMust have the ability to travel for industry and company events to different locations within the USPosition is Monday through Friday, with occasional evening or weekend hours if necessary to complete pending assignments, company events, and conferencesMust have valid driver’s license#CORP
Req. ID # : 2025-8431