Vice President of Growth Marketing

Vice President of Growth Marketing

About the Company

Popular provider of credit services

Industry

Internet

Type

Privately Held

Founded

1995

Employees

501-1000

Categories

• Credit
• Credit Reports
• Credit and Collection
• Curated Web
• Information Services
• Services
• Analytics
• Credit Bureau
• Finance
• Information Technology

Specialties

Business Classifications

About the Role

The Company is seeking a Vice President of Growth Marketing to lead and own the growth activities for its marketing services business. The successful candidate will be responsible for developing and executing a comprehensive marketing strategy that positions the company as a market leader in the advertising technology and marketing space. This includes orchestrating integrated marketing campaigns, managing a cross-channel budget, and establishing best practices to maximize ROI. The role also involves mentoring and managing a team, fostering a culture of innovation, and ensuring the team is aligned with the company's integrated growth strategy. Applicants must have a minimum of 15 years' experience in marketing, product marketing, strategy, or a related field, with at least 10 years in senior marketing leadership roles. A commanding understanding of data-driven marketing, the advertising technology landscape, and proven experience in leading and scaling marketing teams is essential. The role requires a deep understanding of go-to-market strategies, customer journey mapping, and exceptional stakeholder management skills. The ideal candidate will be a strategic thinker with a data-driven mindset, capable of creatively solving problems and driving results while investing in the future. The position demands an individual with excellent communication skills, a strong grasp of market analysis, and the ability to influence at all levels.

Hiring Manager Title

Chief Marketing Officer, Experian Financial and Marketing Services

Travel Percent

Less than 10%

Functions