Location : Memphis, TN - Must be willing to relocate to Memphis if not local - Great relocationa assistance offered
Salary : $90k-125k
Qualifications
- Bachelor's degree in business, Marketing or similar field or equivalent years of experience
- 7-10 years of experience in marketing and project management, retail industry preferred
- Experience or understanding of digital touchpoints (online, mobile, display advertising, SEO, paid search, email)
- Experience leveraging analytics and tracking key performance metrics to guide strategies
- Assist in product, segment and category support for growth initiatives.
Strategic Content Leadership
Develop and oversee the content strategy for this companies digital platforms (website and Mobile App), ensuring alignment with the brand, business objectives, merchandising, and customer needs to drive conversion.Collaborate with cross-functional teams to ensure content supports team and broader organizational goals.Drive the creation and implementation of data-driven content plans to enhance the customer experience and improve performance metrics.Content Development & Management
Oversee the creation and execution of compelling digital content across the digital experience that drives traffic and conversion.Establish and enforce standards and guidelines to ensure consistency and quality across all digital touchpoints.Manage timelines and deadlines for content initiatives.