Talent.com
No longer accepting applications
Director of Marketing

Director of Marketing

MediabistroTucson, MAS, United States
1 day ago
Job type
  • Full-time
Job description

Job Details

Job Location

Wilmot Administration - Tucson, AZ

Position Type

Full Time

Education Level

4 Year Degree

Job Shift

Days

Job Category

Health Care

Description

Radiology Ltd. , a 500+ employee medical imaging company located in Tucson Arizona is seeking a Director of Marketing . As Tucson's hometown radiology practice, our mission is to provide compassionate care and superior medical imaging services to patients, providers, and healthcare organizations.

As the Director of Marketing, you will lead the development and execution of the company's overall marketing strategy, including leading a team and overseeing brand management, digital marketing, and customer engagement initiatives. You should have a deep understanding of new trends, customer behavior, and industry best practices, as well as a track record of successfully driving revenue growth and building brand awareness.

This individual will report to the COO of Radiology Ltd. (and indirectly to the CEO of Diversified Radiology and the SVP Marketing of Lumexa Imaging) and will have strategic and tactical responsibility for all marketing initiatives under the brand names Radiology Ltd. and Diversified Radiology.

Essential Duties and Responsibilities :

  • Embrace and helps drive the mission to expand access to high-quality imaging through elevated, compassionate care - improving lives and advancing healthcare
  • Contribute to company strategic planning and develops annual marketing plans and budgets primarily partnering with the COO / CEO, CFO, Operations Directors, VP Sales, and the Lumexa Imaging marketing leadership team to profitably grow the business
  • As the brand owner, lead development and oversight of brand strategies and go-to-market activation with omnichannel effectiveness - including direct to physician, direct to patient, and sales team insights-led collateral to drive volume in our outpatient centers

This includes broad media, SEM, SEO, LLMO, CRM, web site, social media, events and reputation management strategies for patient acquisition

  • Collaborate with agency partners to deliver compelling content to acquire new patients as well as maximize frequency of return patients
  • Lead implementation of Marketing Way framework across your brands, including segmentation / targeting, customer insights, creative briefs, journey mapping, business intelligence tools, and performance / ROI measurement
  • Incorporate best practices and respond to emerging trends to enhance operations, programs and / or services
  • Analyze and optimize performance of all initiatives; develop effective tools to measure performance and prepare reports, making recommendations to senior leadership based on findings
  • Manage and coordinate with agency partners and internal stakeholders as needed to successfully execute above duties and responsibilities
  • Manage 1-2 direct reports - direct, supervise and evaluate the team's work, developing them and holding them accountable for achieving goals, plans and performance targets
  • Qualifications

    Minimum Qualifications :

    Education / Licensing / Certification :

  • College degree
  • MBA preferred
  • Experience :

  • At least 8-10 years of marketing management / brand leadership, some healthcare industry experience is preferred
  • Experience working with a cross-functional team to achieve goals, preferably across multiple product lines / brands
  • Experience supporting a sales team selling B2C with strategic direction and marketing materials
  • Experience developing direct to physician and direct to consumer campaigns using both digital and print mediums
  • Experience managing partners / vendors and direct reports to successfully execute marketing plans on time and on budget
  • Knowledge and Skills :

  • Deep expertise with insights-based marketing, developing creative briefs, to execute copy strategy across various communication platforms
  • Ability to develop and lead omnichannel strategies, activating the brand through sales collateral as well as direct to physician and direct to consumer campaigns
  • Ability to select and manage agency partnerships to deliver results
  • Experience leading annual strategic planning and setting volume budgets and the associated advertising and promotion budgets to drive goals
  • Ability to work in a highly- matrixed organization and to deliver results through solid line and dotted line reporting relationships
  • What's in it for you?

    We offer full benefits including medical, free dental, vision, life insurances, 401(k), paid time off, short- & long-term disability, telemed services as well as other work site benefits! We have employee events throughout the year for all staff including an annual family picnic, group hikes, walks and community service events. Annual bonuses and merit increases are part of our compensation package.

    About our Company :

    This entry level position has room to grow with our company. We have educational scholarships that are available for careers in medical imaging. If you are looking to make a difference and leverage your abilities - you belong at our company. As a partner company of Lumexa Imaging we arethe premier provider of diagnostic and interventional radiology services in Southern Arizona since 1933. Our company's subspecialized, fellowship-trained experts in body imaging, breast imaging, interventional radiology, molecular imaging, musculoskeletal imaging, neuroradiology, and pediatric radiology utilize advanced technology to deliver high-quality expedient interpretations. Our radiologists are leaders in the medical community, participating and serving in leadership roles in local hospitals and regional medical societies.

    Apply now and join our team.

    Radiology Ltd. has been named one of the "Top 25 Connected Healthcare Facilities" in the nation by Health Imaging and IT. Our innovative web portals allow providers and patients to securely order exams and access reports and images.

    Create a job alert for this search

    Director Of Marketing • Tucson, MAS, United States

    Related jobs
    • Promoted
    Director of Lifecycle Marketing

    Director of Lifecycle Marketing

    VirtualVocationsTucson, Arizona, United States
    Full-time
    A company is looking for a Director of Lifecycle Marketing.Key Responsibilities Develop and own the end-to-end lifecycle marketing strategy, focusing on customer acquisition, engagement, retentio...Show moreLast updated: 30+ days ago
    • Promoted
    Associate Director of Marketing

    Associate Director of Marketing

    VirtualVocationsTucson, Arizona, United States
    Full-time
    A company is looking for an Associate Director - Marketing (Content Production & MarTech).Key Responsibilities Own and lead global category strategy development for Content Production and MarTech...Show moreLast updated: 30+ days ago
    • Promoted
    Field Marketing Director

    Field Marketing Director

    VirtualVocationsTucson, Arizona, United States
    Full-time
    A company is looking for a Field Marketing (B2B) Director to lead strategic marketing initiatives and partner with regional teams. Key Responsibilities Partner with regional leadership to design a...Show moreLast updated: 30+ days ago
    • Promoted
    Director of Content Marketing

    Director of Content Marketing

    VirtualVocationsTucson, Arizona, United States
    Full-time
    A company is looking for a Director of Content Marketing to lead and scale its content strategy.Key Responsibilities Define and own the global content marketing strategy across various channels ...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Web Strategy Director

    Web Strategy Director

    VirtualVocationsTucson, Arizona, United States
    Full-time
    A company is looking for a Web Strategy Director to lead the vision and execution of its web presence.Key Responsibilities Develop and implement a data-driven web strategy to enhance demand gener...Show moreLast updated: 18 hours ago
    • Promoted
    VP of Revenue Marketing

    VP of Revenue Marketing

    VirtualVocationsTucson, Arizona, United States
    Full-time
    A company is looking for a VP of Revenue Marketing.Key Responsibilities Develop and execute a comprehensive revenue marketing strategy aligned with pipeline and growth objectives Lead and mentor...Show moreLast updated: 2 days ago
    • Promoted
    Senior Marketing Director

    Senior Marketing Director

    VirtualVocationsTucson, Arizona, United States
    Full-time
    A company is looking for a Senior Marketing Director (B2B).Key Responsibilities Develop and execute PR / media strategies for top-tier and industry publications Write and edit marketing content, i...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Manager, Partner Marketing

    Senior Manager, Partner Marketing

    VirtualVocationsTucson, Arizona, United States
    Full-time
    A company is looking for a Senior Manager, Strategic Partner Marketing.Key Responsibilities Set the strategy for engaging and activating strategic partners Build and execute partner marketing ca...Show moreLast updated: 30+ days ago
    • Promoted
    Director of Demand Generation

    Director of Demand Generation

    VirtualVocationsTucson, Arizona, United States
    Full-time
    A company is looking for a Director of Demand Generation.Key Responsibilities Develop and execute a multi-channel global demand generation strategy to drive qualified pipeline for the sales organ...Show moreLast updated: 30+ days ago
    • Promoted
    Director of Marketing Operations

    Director of Marketing Operations

    VirtualVocationsTucson, Arizona, United States
    Full-time
    A company is looking for a Director of Marketing Operations to design, optimize, and manage their U.Key Responsibilities Own and optimize the U. Maintain attribution models and performance trackin...Show moreLast updated: 30+ days ago
    • Promoted
    Director of Sales and Marketing

    Director of Sales and Marketing

    VirtualVocationsTucson, Arizona, United States
    Full-time
    A company is looking for a Director of Sales and Marketing (Remote).Key Responsibilities Develop and execute innovative sales and marketing strategies to increase market share and drive revenue g...Show moreLast updated: 9 days ago
    • Promoted
    Director of Partnerships

    Director of Partnerships

    VirtualVocationsTucson, Arizona, United States
    Full-time
    A company is looking for a Director of Partnerships to build and scale its creator and affiliate ecosystem.Key Responsibilities Build and launch a multi-tiered creator program and secure 50+ high...Show moreLast updated: 30+ days ago
    • Promoted
    Director of Product Marketing

    Director of Product Marketing

    VirtualVocationsTucson, Arizona, United States
    Full-time
    A company is looking for a Director of Product Marketing (SaaS).Key Responsibilities Develop and execute a comprehensive Product Marketing strategy Recruit and lead a high-performing Product Mar...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Growth Marketing Director

    Senior Growth Marketing Director

    VirtualVocationsTucson, Arizona, United States
    Full-time
    Director of Growth Marketing to support pipeline and sales goals for its product lines.Key Responsibilities Collaborate with product lines to design and support multi-channel campaigns for pipeli...Show moreLast updated: 1 day ago
    • Promoted
    Vice President of Marketing

    Vice President of Marketing

    VirtualVocationsTucson, Arizona, United States
    Full-time
    A company is looking for a Vice President of Marketing.Key Responsibilities Design and lead an AI-driven demand generation engine and multi-channel marketing strategy Transform field and digital...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Director of Marketing

    Senior Director of Marketing

    VirtualVocationsTucson, Arizona, United States
    Full-time
    Director, Partner and Field Marketing.Key Responsibilities : Develop and execute regional marketing strategies to drive awareness and generate qualified leads Lead strategy and execution for fiel...Show moreLast updated: 30+ days ago
    • Promoted
    Marketing Director

    Marketing Director

    VirtualVocationsTucson, Arizona, United States
    Full-time
    A company is looking for a Director of Marketing.Key Responsibilities Lead global marketing strategy to enhance brand visibility and market expansion Build and execute integrated campaigns align...Show moreLast updated: 30+ days ago
    • Promoted
    Director Of Sales & Marketing - The Leo Kent Hotel

    Director Of Sales & Marketing - The Leo Kent Hotel

    Remington HospitalityTucson, AZ, US
    Full-time
    The Director of Sales administers, directs, manages and controls the sales and marketing department to maximize sales revenue for the hotel and ensure an aggressive approach by all sales staff to m...Show moreLast updated: 22 days ago
    • Promoted
    Director of Platform Services

    Director of Platform Services

    VirtualVocationsTucson, Arizona, United States
    Full-time
    A company is looking for a Director of Platform Services.Key Responsibilities Serve as a senior point of contact for key accounts, providing strategic guidance across digital media campaigns Man...Show moreLast updated: 2 days ago
    • Promoted
    Director of Customer Marketing

    Director of Customer Marketing

    VirtualVocationsTucson, Arizona, United States
    Full-time
    A company is looking for a Director of Customer Marketing to design and execute programs that strengthen relationships across its customer base. Key Responsibilities Develop and manage customer ma...Show moreLast updated: 1 day ago