Performance Marketing Senior Manager

Performance Marketing Expert

Location : Pittsburgh, Pennsylvania

Job Type : Permanent

Compensation Range : $110,000 - 130,000 per year

This is a high-autonomy, hands-on operator role for a seasoned performance marketing expert within a fast-growing, 8-figure revenue DTC ecommerce brand specializing in the pet / dog food industry. The company is seeking an individual to take full command of its paid growth engine across major channels (primarily Meta, Google, and YouTube), with the explicit goal of driving measurable EBITDA (profitability).

The ideal candidate must be deeply obsessed with core performance metrics (CAC, ROAS, LTV) and be capable of both defining the strategy and executing the work (account rebuilds, daily optimizations, and reporting). Success hinges on quickly establishing a disciplined performance system, eliminating wasted spend, and building a high-cadence creative testing engine in partnership with the in-house creative team.

Benefits include but are not limited to : Health Vision Dental PTO

Responsibilities

• Performance Marketing Ownership (Acquisition Core) :
• Strategy & Execution : Architect, execute, and own the full paid growth system, including account rebuilds and daily optimizations.
• Channel Management : Directly manage and optimize Meta ads (primary), Google Shopping / Search / PMAX, and YouTube ads (prospecting + retargeting).
• Retargeting : Develop and manage comprehensive retargeting campaigns across all relevant channels.
• Platform Coordination : Manage Amazon PPC / DSP strategy (in partnership with the Amazon lead) and coordinate TikTok ads and affiliated TikTok Shop programs.
• Affiliate / Influencer Management : Performance manage influencer and affiliate programs with a strict focus on being CAC-positive.
• Financial Discipline & Reporting (Analytics) :
• Profitability Focus : Make decisions based on impact to EBITDA, LTV, and contribution margin, rejecting vanity metrics.
• Reporting : Establish and maintain daily / weekly reporting discipline across all paid channels.
• Dashboarding : Build and maintain custom reports and dashboards using tools like Sellerboard to track real profitability by campaign and channel.
• Creative & Funnel Optimization :
• Creative Testing : Partner with the in-house creative team (video, studio, UGC) to stand up a high-cadence creative testing engine, identifying winning hooks and angles.
• CRO & Site Performance : Collaborate on landing page optimization, A / B testing, and conversion rate improvements.
• Retention Collaboration : Partner with likely future Lifecycle / Growth Analyst to ensure acquisition efforts align with retention and subscription profitability goals (e.g., LTV modeling, optimizing first purchase experience).

Qualifications

Equal Opportunity Employer : Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including : medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.