Channel Marketing Specialist Job

Channel Marketing Specialist

Reports to Manager Title : Mktg & Communications Manager

Job Summary

The Channel Marketing Coordinator plays a key role in supporting the execution of marketing initiatives and partner programs that drive brand visibility, partner engagement, and sales growth. This role includes coordinating marketing campaigns, managing partner communications, and planning events such as trade shows, webinars, and partner training sessions on time, on budget, and on brand and message. This role assumes all responsibilities for communication to customers on matters of new products, pricing, and SKU revisions, including list creation and management. Responsible for establishing in-house connection with our customers, building and strengthening relationships, and responding to various requests.

Essential Duties & Responsibilities :

Channel Marketing Support - 60%

Collaborate with distributor, retail and OEM channels to drive channel engagement in bringing Bostik's brand voice and value to the market

Partner Engagement

• Maintain and update partner portals with the latest marketing content and tools.
• Identify gaps in channels tools and collaborate with the marketing team to develop them
• Support partner onboarding and training initiatives.
• Respond to partner inquiries and provide timely marketing support.
• Recommend and execute selected distributor branding program

Marketing & Campaign Support

Reporting & Analysis

Event execution - 20%

Execute market and customer tradeshows and events on time, on budget, and brand and message

Cross-Functional Collaboration - 20%

Minimum Qualifications and Education Required

Min Years of Experience

2-4 years of experience in marketing coordination with experience in the retail environment.

Education and area of focus

Bachelor's degree in Marketing, Communications, Business, or a related field.

Competencies -Knowledge Skills & Abilities

Physical Demands / Working Conditions

Must be able to remain in a stationary position 50% of the time