Director, Paid & Performance Marketing

Join to apply for the Director, Paid & Performance Marketing role at ALSO.

Join to apply for the Director, Paid & Performance Marketing role at ALSO.

About ALSO.

We’re ALSO, an electric mobility company originally conceived as a part of Rivian. We’re a passionate team of builders, dreamers, doers and innovators, focused on creating entirely new (not to mention, innovative and delightful) vertically integrated, small EVs designed to meet the global mobility challenges of today and tomorrow. Our mission is to inspire everyone to ride ALSO—replacing many local car, truck and SUV miles with ones on vehicles that are more affordable, more enjoyable and 10-50x more efficient.

About ALSO.

We’re ALSO, an electric mobility company originally conceived as a part of Rivian. We’re a passionate team of builders, dreamers, doers and innovators, focused on creating entirely new (not to mention, innovative and delightful) vertically integrated, small EVs designed to meet the global mobility challenges of today and tomorrow. Our mission is to inspire everyone to ride ALSO—replacing many local car, truck and SUV miles with ones on vehicles that are more affordable, more enjoyable and 10-50x more efficient.

ALSO is looking for a Head of Paid & Performance Marketing. This is a rare opportunity to own the paid media engine for a product-first brand at the intersection of hardware, design, and urban mobility. You'll lead strategy, execution, and optimization across all paid and performance channels — while partnering closely with product marketing, brand, and e-commerce teams.

What You Will Do

• Develop and own our paid media and performance marketing strategy across search, paid social, display, video, affiliate, and emerging channels.
• Translate product and brand narratives into performance campaigns that drive customer acquisition and conversion.
• Build and manage full-funnel campaign plans, performance forecasts, media budgets, and A / B test roadmaps.
• Launch, monitor, and optimize hands-on campaigns, this is not a pure strategy role; you’ll be in the tools.
• Partner with brand marketing, product marketing, retail and e-commerce teams to ensure messaging, creative, and customer experience touchpoints are fully aligned with campaign goals.
• Build and track multi-channel attribution models and customer acquisition cost (CAC) benchmarks.
• Collaborate with internal teams and external agencies, scaling support thoughtfully as we grow.
• Analyze performance and generate insights that drive growth, efficiency, and retention.

What You Will Bring

The salary for this position ranges from $200,000 - $230,000 per year , depending on experience and qualifications.

Why ALSO.

We’re passionate about helping the world find a better way to get there—wherever it is you’re headed.

We’re located in the heart of Silicon Valley and have brought together a world-class team from some of the biggest brands in the technology, automotive, cycling, outdoor recreation and retail spaces.

Together we’re working hands-on to imagine, design and build an entirely new solution to a global set of transportation challenges.

Perks And Benefits

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Motor Vehicle Manufacturing

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