Digital Marketing Specialist

Company Description

GW Apps is a California-based B2B software company offering an advanced No-Code platform that enables businesses to build custom web applications and digitize processes rapidly-delivering up to 80% savings compared to traditional development methods. We serve customers globally, with a strong focus on the US, Europe and Latin America.

Job Description

We're looking for a results-driven Digital Marketing Specialist to support our Sales and Marketing team in customer acquisition and brand awareness initiatives. This role is ideal for a creative and analytical individual who is comfortable wearing multiple hats in a fast-paced SaaS environment. You'll lead and support various marketing efforts-from content creation and lead generation to campaign execution and performance tracking.

Key Responsibilities

Campaign Development & Execution

• Plan, build, and execute email marketing campaigns for lead generation and customer engagement
• Develop and manage demand generation campaigns targeted at specific regions (US, Europe, LATAM)
• Help manage paid media and SEO / SEM initiatives, including keyword analysis and ad optimization

Content & Communication

Analytics & Reporting

Support & Collaboration

Qualifications

Additional Information

To apply, please submit your resume, cover letter, and transcript to jobs@gwapps.com. In your application, indicate your current employment status and availability.

All your information will be kept confidential according to EEO guidelines.